Account Director, HS&E

External

Horizonmedia · New York, NY

ContractHybrid3d ago

LeadershipNegotiation

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About the role

Horizon Sports and Experiences (HS&E) was created to provide a differentiated and comprehensive approach for clients engaging in sports and experiential marketing. With a fully-integrated service model, HS&E includes a core focus on IP creation and monetization, strategic advisory and consulting, media rights, sponsorship, sales, and experiential strategy and activation - transforming marketers' ability to more seamlessly and effectively leverage their brand assets, content, and engagement strategies to drive increased growth. Job Summary HS&E is seeking an Account Director to further develop our brand consulting practice and lead our teams B2B brand partnerships. This position will report directly to the SVP of the brand consulting division and is based in New York, NY. The Director will lead an account team(s), actively developing, implementing, and managing strategy, identification, development and execution of brand initiatives for select B2B clients.

Responsibilities

The Account Director is responsible for developing, implementing, and managing brand strategies for B2B clients, ensuring consistent brand visibility, targeted business impact and customer growth across client's sponsorship portfolio.

40% - Client Management & Strategic Leadership

Develop, maintain and advance professional and personable relationships with B2B clients and partner agencies at appropriate level

Establish senior level relationships with key client partners, representing high level client needs and initiatives

Manage the development of B2B client strategies and objectives, working closely with clients to continuously update/revise based on brand/business/customer needs

Conduct market research and competitor analysis to inform brand strategy development

Provide insights and recommendations to optimize brand strategies and campaigns

Track and analyze brand performance metrics, such as brand awareness, lead generation, and customer satisfaction

Monitor marketplace, identify new pursuits, and proactively present opportunities to grow client's existing portfolio

Ensure client portfolios are being managed up to the highest standards

Manage complex client issues that require difficult solutions and/or involve multiple agency resources to solve; deliver written responses and solutions to client issues

Write and provide thought leadership on key industry topics as requested by clients

20% - Business Operations

Lead an account team(s) in the management and implementation of clients' marketing campaigns and client portfolios

High level oversight of negotiation process - ensure clients objectives are being met, partnerships are yielding positive ROI and team is securing partnerships within budget parameters

High level oversight of partnership operations, ensuring teams are working effectively, communicating efficiently and organizational structure is productive

Proper delegation of day-to-day responsibilities to team members

Utilize creative and innovative thinking skills to develop partnership concepts and strategies for clients

Ensure all client projections/new revenues are communicated to finance lead in a timely manner; escalate billing issues to finance

Facilitate communication with internal counterparts, vendors, rights holders and upper management

Communicate regularly with agency partners to ensure partnership strategy aligns/supports the larger media strategy; stay abreast of any business adjustments, new client initiatives, market expansion, etc. that could impact the sponsorship strategy and portfolio

Build and maintain long-term business relationships (internal and external)

Meet with properties/vendors regularly to understand the latest industry developments

20% - Staff Development

Contribute, build and maintain positive and dynamic culture across the agency, inclusive of team-building efforts and social activities

Manage the professional development of each direct report

Set career development goals, track performance, and hold team members accountable

Work with team members to improve skill sets and remove barriers to effectiveness

Provide constructive feedback in real time

Contribute to the execution of people functions of

Account Director, HS&E

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