WPP Media - Media Activation Manager (Gemini, DR), Japan

About the role

We are seeking an experienced and results-oriented Media Activation Manager , Performance Marketing to join our growing team in Japan . This pivotal role will lead the strategic planning, execution, and optimization of high-performance digital advertising campaigns specifically for the Japanese and APAC market. You will be instrumental in driving client success by maximizing ROI, generating qualified leads, enhancing user acquisition and engagement for their digital properties and mobile applications within Japan and APAC. You will act as a key local expert and strategic advisor to our client, translating their business objectives into effective, localized digital advertising strategies for Japan. This role demands a hands-on approach to multi-platform campaign management, deep analytical prowess, a creative problem-solving mindset, and the ability to articulate complex market dynamics and performance data into clear, actionable insights.

Responsibilities

• Strategic Campaign Management and Execution :
• Develop and champion comprehensive, data-driven performance marketing strategies tailored for the Japanese market, aligning with specific client business objectives (e.g., lead generation, app installs, customer lifetime value).
• Define target audiences, keyword strategies, audience segmentation, and campaign structures that align with client goals and the nuances of the Japanese market across various platforms.
• Own the development and management of the market-specific test plan and learning agenda for our key client, fostering a culture of continuous improvement and local market innovation.
• Develop accurate performance forecasts for campaigns and then strategically achieve those targets against defined client KPIs for Japan.
• Forecast campaign performance, manage significant client advertising budgets, and proactively identify opportunities for growth and scale within Japan.
• Multi-Platform Campaign Execution & Optimization Expertise :
• Lead the end-to-end setup, launch, and daily management of digital advertising campaigns for assigned client, ensuring best practices in account structure, ad group segmentation, and ad serving across:
• Google Ads (Search, Display, App Campaigns, YouTube Ads): Advanced bidding, conversion tracking, remarketing, and optimization tailored for the Japanese audience.
• LINE Ads Platform: Strategic planning, audience targeting, ad format optimization (e.g., LINE Official Account, LINE Talk Ads), and performance management.
• Yahoo! Japan Ads (Search Ads, Display Ads): Keyword research, ad copy creation, bidding strategies, and audience targeting.
• Apple Ads : Strategy, keyword selection, bid management, and optimization for app discovery and installs within the Apple ecosystem.
• Social Media Ad Platforms: Managing performance-driven campaigns on key Japanese social platforms (e.g., LINE, TikTok, X/Twitter), including audience targeting, creative testing, and budget optimization.
• Hold ultimate accountability for adherence to platform best practices and agency quality standards across all managed campaigns, ensuring optimal performance and compliance.
• Conduct ongoing, meticulous keyword research, ad copy optimization (text, responsive search ads), and creative testing across all relevant platforms.
• Implement and monitor robust conversion tracking, remarketing lists, and audience segments within each platform and relevant analytics tools for client accounts.
• Collaborate closely with creative and client teams to develop compelling ad creatives and landing page experiences that are optimized for conversion across different ad formats and devices, considering Japanese cultural context.
• Work with client, product and development teams to ensure proper app tracking (SDK integration) for App Campaigns, driving valuable installs and in-app actions.
• Performance Measurement & Reporting :
• Define, track, and report on critical KPIs for all campaigns in Japan, including CPA and app-specific metrics (installs, in-app actions, cost-per-install) across all active platforms.
• Utilize analytics tools for deeper insights i

Additional Information

WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. We have been building the world's most valuable brands for 50 years and have global reach across 100+ markets, with deep local expertise. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow. For more information, visit WPP.com.

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