Marketing Specialist

About the role

At Air Products, our purpose is to bring people together to reimagine what's possible, collaborate and innovate solutions to the world's most significant energy and environmental sustainability challenges. Grow with us as we embark on building tomorrow together by being the safest, most diverse and most profitable industrial gas company in the world. Reimagine What's Possible PURPOSE The Marketing Specialist executes tactical and strategic marketing initiatives to drive lead generation, enhance brand awareness, and support market expansion. The primary objective is to achieve company growth and profitability targets. This role requires effective collaboration with internal teams and external stakeholders to ensure successful marketing execution across multiple channels and regions. PRINCIPAL ACCOUNTABILITIES Tactical Marketing Generate leads using diverse channels, including external project databases (e.g., BCI) and Google Ads. Qualify and nurture leads, coordinating closely with the commercial team. Maintain and monitor the competitor account database. Organize and execute local seminars and exhibitions in partnership with commercial and Asia Marketing and Comms teams. Identify and implement new opportunities for local market communications. Engage actively with industry associations, government agencies (e.g., MIDA), and state authorities. Continuously update local market intelligence. Support customer experience initiatives, such as surveys. Strategic Marketing Conduct market research and analysis by industry, product, and application. Support market entry into new countries or regions (e.g., Vietnam, East Malaysia, Philippines). Assist in evaluating new projects, including onsite plants or franchise development, by providing marketing assumptions on volume, pricing, market conditions, and market sizing. MINIMUM REQUIREMENTS AND QUALIFICATIONS Bachelor's Degree in Marketing, Business Administration, or a related field. Minimum 5 years' experience in marketing, sales, or customer interface roles. Strong experience in leads generation, engagement with government officers and market research. Proficiency with Google Ads and market databases. Demonstrated expertise in both tactical and strategic marketing. Strong analytical and research capabilities. Excellent communication and stakeholder engagement skills. We are the world's largest hydrogen producer with over 80 years of industrial gas experience. We are hydrogen and industrial gas experts delivering safe, end-to-end solutions, investing in real, clean energy projects at scale, and driving the industry forward to generate a cleaner future. At Air Products, we work in an environment where we put safety first, diversity is essential, inclusion is our culture, and each person knows they belong and matter. To learn more, visit About Air Products.