We're looking for a Principal Product Marketing Manager who has deep experience in the developer tools ecosystem. You will own the end-to-end product marketing function from go-to-market (GTM) launches to customer storytelling, positioning, messaging, competitive insights, and helping shape the roadmap.
This is a high-impact role that sits at the intersection of Product, Engineering, Growth, and Sales. You'll be critical in scaling our marketing foundation and driving adoption within technical audiences.
Responsibilities
Positioning & Messaging : Develop compelling messaging and positioning tailored to developers, engineering leaders, and DevOps personas.
Product Launches : Lead GTM strategy for new features and products, ensuring strong cross-functional execution across product, growth, and sales.
Customer Insights : Deeply understand developer workflows and pain points. Conduct customer interviews and research to inform messaging and roadmap.
Content Creation: Create and oversee technical content (e.g. product pages, blog posts, videos, case studies, comparison pages, one-pagers) that communicates product value.
Enablement : Build product marketing collateral to support growth, sales, and customer success teams.
Competitive Intelligence : Track trends and competitors in the devtooling space and translate those insights into actionable positioning and differentiation.
Metrics-Driven: Set goals for feature adoption and product marketing campaigns, and report on what's working and why.
Requirements
3-6+ years of experience in Product Marketing at a developer tools, infrastructure, or B2B SaaS company targeting technical audiences.
Ability to speak credibly to engineers and dev teams; bonus points if you have hands-on dev or tech background.
Experience working closely with Product and Engineering teams in early-stage environments.
Strong written communication skills, especially in crafting succinct, compelling messaging for technical buyers.
Comfort with ambiguity, speed, and wearing multiple hats at an early-stage startup.
Proven ability to lead cross-functional initiatives and execute with urgency.
A portfolio of content, launches, or campaigns that drove measurable impact in dev-focused GTMs.
Fearless Innovators: Turning obstacles into growth opportunities
Persistent Passionate Developers: Thriving on complex, long-term challenges
Impact-Driven Creators: Crafting intuitive tools for developers
Rapid Learners and Un-learners: Adapting quickly in our fast-paced technological world
Benefits
Work on cutting-edge technology with real-world impactCollaborative and innovative environmentCompetitive salary, equity, and benefitsProfessional development opportunitiesCodeRabbit is an equal opportunity employer, committed to diversity and inclusion.Equity / stock optionsPerformance bonus
Additional Information
About CodeRabbit
CodeRabbit is an innovative research and development company focused on building extraordinarily productive human-machine collaboration systems. Our primary goal is to create the next generation of Gen AI-driven code reviewers: a symbiotic partnership between humans and advanced algorithms that significantly outperforms individual engineers. We combine language models with human ingenuity to push the boundaries of software development efficiency and quality.
Coderabbit · San Francisco