Partner Marketing Manager

About the role

The Global Partner Marketing team at Rapid7 is a newly formed Center of Excellence. As part of our expanding global partner marketing team, the North America Partner Marketing Manager will play a crucial role in driving the success of our partner ecosystem. This dedicated team collaborates closely with regional marketing managers, marketing leadership and cross-functional sales & technical leaders to create impactful marketing strategies & programs that align with Rapid7's growth objectives. Together, we are committed to enhancing partner engagement, driving new business through our partner community, and fostering an environment of innovation and collaboration. Reporting to the Global Director of Partner Marketing, the North America Partner Marketing Manager will spearhead all partner marketing initiatives across various partner types, including channel partners (distribution and reseller), hyperscalers, and managed service providers. Specifically, your focus will be to: Drive Marketing Campaigns: Create and implement impactful marketing campaigns and programs for our North America partner community, collaborating with key marketing contacts to ensure high-quality execution and measurable ROI for both Rapid7 and our partners. Internal Alignment: Work cross-functionally with Rapid7 channel leaders and various marketing departments to align strategies and ensure cohesive execution of partner initiatives. Budget Management: Oversee regional market development funds (MDF) and programmatic budgets, ensuring optimal resource allocation to maximize ROI across partners, initiatives, and campaigns. Performance Analysis: Monitor and analyze the effectiveness of marketing campaigns and initiatives, utilizing data-driven insights to optimize strategies and report on ROI to stakeholders. Secure partners commitments (including funding, content, joint events, etc.) to support Rapid7's strategic initiatives. Partner Enablement: Work with our internal enablement team, as well as Channel Account Managers to empower partners with the tools and knowledge they need to effectively promote Rapid7 solutions, ensuring they are equipped to drive sales. Event Coordination: Plan and execute partner-focused events, webinars, and workshops to foster engagement, showcase Rapid7 offerings, and strengthen relationships within the partner community. The skills you'll bring include: Partner Marketing Knowledge and Experience: 5+ experience working with cybersecurity partners in the North America region, with knowledge of building and executing partner marketing programs Collaboration & Alignment: Adept at working with sales teams and regional marketing leaders to ensure marketing initiatives are well integrated and that they support overall business objectives. Project Management: Capable of managing complex campaigns & initiatives with attention to detail and deadlines. Data-Driven Approach: Establish reporting KPIs to track partner marketing performance metrics. Assess campaign performance, marketing impact on deal registrations and overall contribution to-channel pipeline. Cybersecurity Knowledge: Familiarity with industry trends, challenges, and buyer behaviors in the cybersecurity space is desirable. Ability to understand and communicate to technical and non-technical audiences. Ability to maintain an optimistic, approachable, and self-starter attitude. We know that the best ideas and solutions come from multi-dimensional teams. That's because these teams reflect a variety of backgrounds and professional experiences. If you are excited about this role and feel your experience can make an impact, please don't be shy - apply today. #LI-TD1 About Rapid7 At Rapid7, our vision is to create a secure digital world for our customers, our industry, and our communities. We do this by harnessing our collective