Work in 1:1 alignment with an assigned Account Executive, targeting a defined list of strategic accounts.
Research target organisations, map key stakeholders, and understand business context, priorities, and pain points before any outreach.
Multi-thread into target accounts by engaging multiple personas across different functions and seniority levels.
Execute thoughtful outbound activity (calls, email, LinkedIn) aligned to agreed account plans - no spray and pray .
Support account expansion motions within existing customers as well as net-new opportunities.
Lead Qualification & Opportunity Creation
Engage inbound and marketing-generated leads promptly (within agreed SLAs).
Qualify prospects using structured qualification framework, assessing confirmed business pain, fit to MRI's solutions, decision-making process, urgency/timeline, and budget awareness.
Prepare a standardised handoff brief for every qualified meeting, including prospect context, confirmed challenges, stakeholders involved, and any objections or concerns surfaced.
Own the show-rate: send confirmation sequences, manage calendar logistics, and re-engage no-shows within 24 hours.
Manage recycled or stalled leads through defined re-engagement cadences to nurture the high-potential leads until they are ready to buy.
Schedule high-quality discovery meetings that progress real opportunities.
Market & Account Intelligence
Build a working understanding of the commercial real estate and property technology landscape in Asia.
Capture insights from conversations in CRM to strengthen account strategies.
Identify relevant triggers such as portfolio growth, regulatory change, systems refresh, or transformation initiatives.
Operational Excellence
Maintain clean, accurate and detailed CRM records.
Use sales and marketing tools consistently to manage activity, follow-up and pipeline progression.
Collaborate closely with Sales, Marketing and Regional Leadership to stay aligned with GTM priorities.
Continuous Development
Actively build knowledge of MRI's solutions and the business problems they solve.
Develop best-practice skills in business communication, discovery, qualification and objection handling.
Own your personal development plan: identify skill gaps, set quarterly growth goals, and actively seek coaching. Your manager will support you, but the initiative starts with you.
Share learnings, winning sequences, and prospect insights with the broader SDR team through regular team sessions.
Seek and apply coaching with a mindset of continuous improvement.
Tools You'll Use
Salesforce, Salesloft, Sales Navigator, ZoomInfo, Teams, Microsoft Outlook and others
What Success Looks Like
You consistently generate high-quality meetings that convert into real pipeline.
Account Executives trust the opportunities you create.
Your outreach is informed, relevant and professional-never random.
CRM data is clean, current and adds value to forecasting and account planning.
You are seen as a commercial partner , not just a lead source.
Experience & Capabilities
We care more about capability and mindset than years on a CV. That said, you likely bring:
6-12 months' experience in B2B sales, SDR, inside sales or a related commercial role.
Strong written and spoken business English (selling into business-English markets across Asia).
Confidence speaking with professionals at different levels of seniority.
Experience using a CRM and modern sales tools (or the ability to learn quickly).
High attention to detail and a disciplined approach to follow-up and process.
What We're Really Looking For
Commercial curiosity - you want to understand how businesses work, not just pitch features.
Professional pride - you care about the quality of your work and conversations.
Coachability - you take feedback seriously and apply it.
Accountability - you own your outcomes, data and commitments.
Ambition - this is a stepping stone, not a final destination.
Why MRI
MRI Software is a global leader in real estat
Additional Information
MRI is looking for a high-calibre Outbound Sales Development Representative to join our Asia commercial team. You will work in direct 1:1 partnership with an Account Executive , owning a clearly defined set of target accounts within a tightly scoped go-to-market strategy.
Your job is to help open doors into the right accounts, with the right message, at the right time . You will research target organisations, understand their business context, and initiate thoughtful, well-prepared outbound outreach across phone, email and social channels. While you are not expected to be a product expert on day one, there is a clear expectation that you develop a strong working understanding of what we sell, why it matters, and where it delivers value .
This role suits someone who is commercially curious, articulate, disciplined, and ambitious , and who wants to build a long-term career in B2B technology sales.
Mrisoftware · Manila, Philippines