SEO/AEO Growth Lead

Responsibilities

• Work collaboratively on complex, large-scale, time-critical SEO/AEO projects
• Forecast performance set targets, build reporting , and communicate pacing towards targets
• Monitor the performance of top consumer tech companies we work with and their competitors
• Analyze digital marketing campaigns and website performance, identify trends, and provide recommendations
• Conduct A/B tests that optimize the overall marketing program
• Craft compelling business cases for growth marketing projects, including opportunity sizing with Analytics and Finance teams
• Identify, evaluate, and prioritize scalable web platforms and page-level SEO projects based on traffic and revenue growth opportunities
• Coordinate with data science to perform analysis on organic traffic changes.
• What expertise you'll need:
• SEO + AEO + Content: 4+ years of agency or in-house experience with technical SEO, and content strategy, and/or general experience and awareness of the digital marketing space, including paid search, SEO, AEO, social, some digital marketing strategies, etc. Programmatic SEO is a huge plus!
• Data Analysis: Exceptional data analysis skills (you are the go-to spreadsheet person on your team)
• Paid Search: Either agency or in-house experience with PPC, SEM, paid search, and paid ads.
• Product: Excellent product sense and solving challenging problems with simple, elegant product solutions
• Web & App: Strong understanding of how the web and native app ecosystems work
• Tools: Experience working with several data and product tools (Google Analytics, Excel, Data Studio, Amplitude, SEMRush, Ahrefs, Asana, Jira, etc.)
• People management: Experience overseeing and managing a team of direct collaborators
• Project Management: Experience in managing client deliverables promptly. Leveraging communications to ensure all strategies and deliverables will be delivered on time.
• What you'll learn:
• Programmatic SEO: Beyond best practices, we build SEO engines that scale. Indexation and architectural components, testing infrastructure, and high-quality dynamically created local and marketplace content that fulfills the user's intent
• Growth Design: Based on 10+ years of experience and testing, we provide custom design solutions to dramatically increase key conversion funnels such as New User Experience (NUX), Authentication (Signup & Login), Commerce (Purchase & Cart), and App Growth (New Downloads & Retention)
• How we'll help:
• Graphite's mission is to create an environment where you build the best work of your career. To facilitate this, we provide:
• Process As Needed - We view the process as a way to empower better work, not as a series of dogmatic rules. We develop the best internal processes as we do products - through iteration, measurement, and continuous improvement
• Autonomy - We trust you to be

Benefits

Additional Information

Graphite is a technology-enabled growth agency that helps fast-growing companies like Masterclass, Notion, and BetterUp unlock sustainable revenue through content, SEO, and AEO. We're obsessed with impact- it's foundational to who we are, why we're successful, and how we approach delivering outcomes for clients and ultimately, everyone on the internet. We are a fully distributed company with team members located across North America, Latin America, and Europe. The rapid growth of our technology-enabled agency business has put us in an exciting position to grow our team of strategic accounts, which has been foundational to our agency's success. As a result, we are eagerly searching for an experienced Growth Lead (SEO + AEO + Content) with a strong academic background in business or any STEM-related major to support our growth. This role requires you to be resourceful, creative, and persistent to make growth marketing a successful strategic initiative for partners. You are obsessed with learning and developing new skills. You feel comfortable taking full ownership of your projects and working in a performance-driven environment while cultivating a strong sense of teamwork and collaboration. Come join us and help us create the best content, everywhere that matters! This is a fully remote work opportunity.

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