6 - 9 years relevant experience in media, marketing or pre-sales strategy
Prior experience at a digital publisher strongly preferred
Background in Home/Household, Pet CPG, and/or Auto and Insurance categories is a plus
Specific Knowledge, Skills, Certifications and Abilities:
Strong understanding of the advertising and media landscape, including digital, print, and/or programmatic ecosystems
Advanced expertise in pre-sale marketing and proposal development, from pitch through close
Exceptional creative writing, storytelling, and presentation skills
Fluency in Keynote and PowerPoint, with the ability to produce visually impactful decks
Ability to remain poised under pressure and communicate effectively with diverse stakeholders
Proven self-starter with the ability to proactively identify opportunities and move initiatives forward
Comfortable working in a fast-paced, deadline-driven environment
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Pay Range
Salary: New York: $95,000.00 - $110,000.00
Benefits
Dental insuranceVision insurancePaid time offRemote work optionsPerformance bonus
Additional Information
Job Title
Associate Director, Sales Marketing
Job Description
About The Position | Major goals and objectives and location requirements
People Inc is seeking an Associate Director, Marketing to join our Lifestyle team, contributing to the brand and category strategy for our Home/Household, Pet CPG, Auto and Insurance vertical. As a key player in our Lifestyle Marketing vertical, you will collaborate closely with the Vertical Digital Sales Team, Vertical Print Sales Team, and Strategy Account Team to develop and execute category strategies, manage the pre-sale process, and drive revenue growth with top-tier advertising partners. This position reports to the Executive Director, Marketing.
This hybrid role, based in NYC or Chicago and requires three days in the office each week and reports directly to the Director, Marketing.
Hybrid 3x A Week
In-office Expectations: This position offers remote work flexibility; however, if you reside within a commutable distance to our office in New York, the expectation is to work from the office three times per week.
About The Role | The expectations
Lead Proposal Process: Manage proactive and RFP responses, creating smart, strategic ideas for advertising partners in the category vertical
Vertical Strategy: Collaborate across the People Inc portfolio to create sellable opportunities for advertisers that are grounded in our brand's most influential franchises and tentpoles
Brand Communication: Lead internal conversations with People Inc brands and verticals to communicate high-value opportunities to the Sales Teams on a regular basis
Storytelling: Bring ideas to life through well-written and visually-appealing proposals that represent our brands, capabilities, and ideas flawlessly
Cross-Department Communication: Partner closely with Sales, Editorial, Content Strategy, Research, Account Strategy, and Design to ensure proposals and presentation effectively communicate our unique value proposition
Sales Partnership: Develop strong relationships with the Sales Teams to become experts on their business; provide support on client calls, as needed
Management: Mentor and manage the workflow of a direct report to ensure their delivering best in class work for the category vertical
The Role's Minimum Qualifications and Job Requirements
Education:
Bachelor's degree
Meredith · NY