Paid Social Manager

Responsibilities

• S trategic Delivery & Client Partnership:
• Develop Paid Social strategies in partnership with the client and senior leadership
• Translate global strategy into actionable, market-level campaign plans
• Act as a key day-to-day client contact and trusted Paid Social specialist
• Provide insight-led recommendations to drive performance and improve outcomes
• Campaign Management & Execution:
• Plan, implement and optimise Paid Social campaigns across platforms (Meta, TikTok, Snapchat, Pinterest, etc.)
• Ensure campaigns are delivered on time, within budget, and aligned to KPIs
• Drive campaign efficiencies and continuous optimisation across markets
• Maintain high standards in activation, QA, and reporting
• Performance & Growth:
• Monitor and analyse campaign performance, providing actionable insights
• Identify opportunities to improve ROAS, CTR, CPA and overall efficiency
• Support growth planning across accounts in collaboration with Account Directors
• Contribute to testing frameworks and learning agendas across markets
• Operational Excellence:
• Ensure smooth day-to-day running of accounts across multiple territories
• Manage campaign workflows and ensure deadlines and deliverables are met
• Collaborate with internal teams (Client Services, Programmatic, Search, etc.) for integrated delivery
• Maintain accurate reporting and financial tracking
• Collaboration & Integration:
• Build strong relationships across dentsu teams and global client stakeholders
• Support integrated "Total Social" approaches across Paid, Organic and Creator activity
• Contribute to knowledge sharing and best practice across the Paid Social team
• Qualifications + Skills
• Strong experience managing Paid Social campaigns in an agency or client-facing role
• Proven ability to plan and execute campaigns across major platforms (Meta, TikTok, Snapchat, Pinterest)
• Experience working on global or multi-market campaigns, ideally within culturally driven brands
• Strong analytical skills with the ability to interpret data and optimise performance
• Good understanding of Paid Social best practices, trends, and platform innovation
• Excellent communication and stakeholder management skills
• Ability to manage multiple workstreams and prioritise effectively in a fast-paced environment
• Experience working with tools such as Smartly is advantageous

Benefits

Additional Information

Job Description: Paid Social Manager | Permanent | Hybrid Working London | Manchester | Stafford Dentsu is an integrated growth and transformation partner to the world's leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society. We're hiring a Paid Social Manager as part of our London, Manchester or Stafford based team. This role offers the opportunity to work at the heart of culturally impactful campaigns, spanning launches, always-on activity and global moments. Purpose of the Role The Paid Social Manager is responsible for the planning, execution, and optimisation of Paid Social campaigns across a global entertainment client. This is a client-facing role focused on delivering high-quality campaign execution, driving performance against KPIs, and ensuring operational excellence across multiple markets. You will play a key role in connecting strategy with activation, ensuring campaigns are locally relevant while aligned to global priorities, particularly across major entertainment launches, cultural moments and always-on activity.

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