The Market Research Operations and Analytics Manager will be responsible for ensuring high-quality analysis, efficient project management, clear and accurate reporting, and efficient survey operations. This role also includes leading strategic initiatives to enhance and evolve Apple's market research function.
Responsibilities
Collaborate with research managers and clients to understand business objectives and develop research approaches that are best suited to yield actionable insights
Assist in the design of questionnaires, screeners, discussion guides, and other materials required in the process of conducting consumer research
Lead the advanced analytics function that works across LOBs to enable a deeper understanding of customer preferences and behaviors
Manage internal and external vendors who assist in survey operations (e.g. web survey platform, translation, localization, coding, sample and list preparation, reporting, design)
Track department budget, project plans, POs, and survey performance measures
Articulate a vision for how AI tools and automation can make the survey operations and analytics process more efficient and faster
Requirements
Proficient with Python, Jupyter Notebook, Excel, Keynote
Familiarity with database environments like Snowflake / Oracle / Postgres
Strong design aesthetic as it relates to the visual communication of information
Second-to-none client service bent
Extreme attention to detail and intellectual curiosity to solve difficult analytical problems
Experience working with IT teams to implement enhancements in survey infrastructure
10+ years of experience in consumer market research and analysis in client and/ or vendor roles
Experience leading and developing teams, fostering a culture of excellence and collaboration
In-depth knowledge of consumer market research analysis methods and advanced analytic techniques
Experience using Keynote for reporting insights with a storytelling mindset
Experience in managing market research operations (end-to-end survey programming and distribution)
Able to manage many projects in a fast-paced environment, often under tight timeframes
Bachelor's degree, MBA / Master's degree preferred
Pay & Benefits
Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.
Additional Information
Imagine what you could do here. At Apple, new ideas have a way of becoming great products, services, and customer experiences very quickly. Bring passion and dedication to your job and there's no telling what you could accomplish.
Apple's Worldwide Market Research and Analytics team, part of Worldwide Product Marketing, is looking for an extraordinary market research practitioner to support its customer insights needs. The successful candidate will be an experienced people manager, highly skilled in consumer market research operations and analytics, with a deep understanding of the technical infrastructure needed to support a high volume of surveys, and a curious, resourceful problem solver who collaborates effectively with others. Proficiency in advanced analytical methods is a plus.
Apple · Cupertino, CA