Media Specialist, Digital performance

External

Canadiantirecorporation · Laval, Qc, Canada

Full-timeOn-site2d ago

ExcelHTMLLeadershipLookerMoveSEM

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About the role

Part of the Canadian Tire family is Sports Experts. Your Sports Experts! Built on more than 50 years tradition on customer focus, Sports Experts is headquartered in Laval, Quebec. Sports Experts is proud to promote a wide selection of sports equipment, clothing and footwear of renowned and exclusive brands. By joining Sports Experts you will appreciate to work with an experienced team that will welcome you. We are the destination to Stay fit. Live well. Our Commitment to Diversity, Inclusion and Belonging We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better. . Accommodations We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.

Responsibilities

Oversee the daily management of performance media campaigns (SEM, social, display).

Collaborate with the agency to optimize strategies and tactics aligned with business objectives.

Manage media budgets and track spending (purchase orders, invoicing, etc.).

Lead the affiliate program, including partner relationship, budget oversight, performance tracking, and optimization.

Coordinate the delivery of campaign content in collaboration with internal content teams.

Analyze performance data and translate insights into actionable recommendations.

Share and present campaign results to internal teams and senior leadership.

Plan and execute tests for new media tactics.

Configure media platforms based on business needs and emerging innovations (Meta, Search Ads 360, TikTok, GTM, etc.).

Actively contribute to special digital projects and media innovation initiatives.

Support audience strategy development by creating relevant audience segments using internal tools, then testing and analyzing performance.

What you bring

Bachelor's degree in marketing, communications, e-commerce, or a related field

Minimum of 3 years of experience in digital media, either in an agency and/or in a corporate environment

Strong understanding of the digital ecosystem and media platforms

Expertise in Google tools (Tag Manager, Adwords, GA4, Looker), programmatic platforms (DV360), and social media tools (Meta, TikTok, etc.)

Knowledge of Microsoft Office tools (Excel, PowerPoint, etc.)

Knowledge of HTML (an asset)

Ability to manage multiple projects and navigate technical platform configurations

Strong understanding of business goals and the ability to translate them into actionable media strategies

Excellent analytical and communication skills (able to simplify complex topics clearly)

Strong team player with the ability to collaborate across internal and external partners

Curious, autonomous, resourceful, and passionate about digital

Experience in retail (an asset)

Bilingual (French and English, spoken and written)

We're always looking for great talent! In addition to competitive pay, we offer:

Comprehensive benefits and retirement programs

Continuing Education Programs

Other perks to support your well-being

Career growth opportunities and product discounts

#LI-MM2

This posting represents an existing vacancy within our organization.

We may use artificial intelligence tools as part of our recruitment process to assist in the initial screening of resumes. All hiring decisions, including candidate evaluation, selection, and disposition, are made by human recruiters.

Media Specialist, Digital performance

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