Director of Lifecycle Marketing

External

Inspiraeducation · New York City, NY

Full-timeOn-site1d ago

A/B TestingComplianceCRMHubSpotMarketing AutomationMentoring

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About the role

We're looking for a strategic, hands-on Director of Lifecycle Marketing to drive acquisition and engagement across our portfolio of brands. In this role, you'll own our full CRM communication strategy by optimizing engagement with existing contacts while expanding our email list and driving more free consultations. You'll lead campaign execution, A/B testing, and personalization efforts, supported by a CRM Manager, to maximize performance without compromising brand integrity. You'll collaborate closely with marketing, product, and sales teams to refine our push notification strategy and deepen app engagement. You'll thrive in this role if you're a data-driven marketer with a strong analytical mindset, deep expertise in platforms like Braze, Iterable, or HubSpot, and a passion for continuous experimentation. You're comfortable balancing strategic thinking with tactical execution and enjoy working cross-functionally with Sales, SEO, Performance Marketing, Online Events, Customer Success, and Social Media teams to launch programs that deliver results. Your north star metric? Consultations generated from our contact database. If you're excited to build impactful lifecycle programs that create meaningful customer relationships and drive real business outcomes then we'd love to hear from you. This is an in-person role requiring 5 days/week in our NYC office (Gramercy).

Responsibilities

Own the end-to-end strategy and execution of lifecycle marketing programs, building clear and personalized user journeys that drive acquisition, engagement, conversion, and retention

Analyze cohort and segment performance regularly to uncover trends, understand the "why" behind user behavior, and develop actionable insights that inform strategy

Develop and execute a robust experimentation roadmap to increase acquisition, engagement, and lifetime value through A/B testing and continuous optimization

Create and manage sophisticated email and SMS campaigns, including drip sequences, targeted newsletters, transactional messages, and upgrade flows, all aimed at increasing product engagement and driving conversion

Identify drop-off points within the user journey and implement targeted, trigger-based campaigns to address friction and improve key KPIs

Ensure compliance with deliverability best practices and maintain a strong sender reputation across all messaging platforms (email and SMS)

Leverage customer segmentation and persona development to tailor messaging, offers, and campaigns that resonate with high-potential customer groups

Collaborate closely with the data team to define and build end-to-end lifecycle reporting and track performance across channels

Lead and grow a team of lifecycle marketers, acting as both a player and coach - mentoring team members, advocating for their work, and rolling up your sleeves to contribute directly when needed

Ensure consistent and personalized messaging across the funnel, delivering the right message to the right person at the right time through the right channel

Track and report on campaign performance and KPIs, such as lead volume, conversion rates, pipeline growth, LTV, and ROI; provide recommendations to optimize results

Forecast marketing outcomes and track progress toward growth and revenue goals

Stay on the cutting edge of AI and martech tools, proactively identifying and implementing technologies that improve efficiency, personalization, and performance across lifecycle programs

Director of Lifecycle Marketing

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Company Intel

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