Junior Marketing Analyst - Comms

About the role

We are seeking a talented and motivated Marketing Analyst- Comms who is best in class, with a high IQ and a high EQ. This role presents an exciting opportunity to thrive in a dynamic, fast-paced environment within a rapidly growing team, with strong prospects for continued growth and increased ownership. The Marketing Analyst - Comms, will sit at the intersection of data, CRM strategy, and AI-driven efficiency. We're looking for an execution-oriented person who owns their work from end-to-end. You'll dive into the details of how our campaigns operate across email, push, SMS, and in-app channels, spot friction and inefficiency, and design smarter ways forward. You'll spend most of your time inside Braze, Sezzle's primary consumer-focused CRM and marketing automation platform, building and analyzing campaigns across email, push, SMS, and in-app channels. You'll dig into performance data to identify what's working, surface gaps in our consumer journeys, and develop new comms to fill them. You'll also look for every opportunity to apply AI tools to make the team's output faster, sharper, and more scalable. This isn't a role where you wait for assignments. We want someone who can look at a set of data, identify the opportunity, and start building toward it then communicate what they found and why it matters to the team around them.

Responsibilities

• CRM Campaign Execution & Analysis
• Build, launch, and iterate on campaigns and canvases in Braze across email, push, SMS, and in-app channels.
• Audit existing consumer journeys to identify engagement gaps, drop-off points, and missed messaging opportunities.
• Develop segmentation strategies and personalized comms that improve activation, engagement, and retention.
• Support A/B test design, execution, and readout - translating results into clear, actionable recommendations.
• Maintain performance dashboards and reporting frameworks that make campaign data interpretable for the broader marketing team.
• Track KPIs including DAU, ARPDAU, LTV per user, open rates, click rates, and conversion, and surface insights tied to those metrics.
• Effectively manage our marketing CRM tool to drive new and innovative use cases that can be shared across the team
• Write SQL queries to investigate issues and campaign results using internal data
• AI, Automation & Process Optimization
• Identify opportunities to apply AI tools and automation across marketing workflows from copy generation to campaign QA to performance analysis.
• Build and iterate on tools, templates, and agents that reduce manual effort and improve output consistency.
• Stay current on emerging AI/automation capabilities and bring concrete recommendations for how they can be applied within Sezzle's marketing stack.
• Cross-Functional Collaboration
• Partner with marketing, product, data, and engineering teams to align on tooling decisions and ensure smooth implementation.
• Serve as a connector between technical teams and marketing stakeholders, translating requirements in both directions.
• Facilitate adoption of new tools and workflows by developing documentation, training materials, and hands-on support for team members.
• Identify and flag integration risks early; bring concrete mitigation recommendations.
• What We Look for:
• Skills & Competencies
• Hands-on experience building or implementing AI tools, agents, and automation in a professional setting.
• Strong analytical skills, comfortable working with data, running queries, and presenting findings with context.
• Experience in consumer marketing operations, CRM platforms (Braze or similar), or marketing technology stacks; Braze experience is a plus.
• Ability to identify process inefficiencies and develop structured, scalable solutions.
• Excellent written and verbal communication skills, and you can explain technical concepts clearly to non-technical teammates.
• Basic project management skills; organized, proactive, and reliable with deadlines.
• Experience with segmentation, A/B testing, and performance reporting.
• Strong experience in data visualization tools and SQL.
• Ability to prioritize and manage m

Additional Information

About Sezzle: With a mission to financially empower the next generation, Sezzle is revolutionizing the shopping experience beyond payments, blending cutting-edge tech with seamless, interest-free installment plans that make shopping smarter and more accessible. We're not just transforming payments; we're redefining how people discover, interact with, and purchase the things they love while driving real impact on merchant sales through increased conversions and higher order values. As we continue to shape the future of fintech and retail, we're building an innovative, dynamic team passionate about creating more than just a transaction but a truly unique shopping journey. If you're excited about pushing boundaries in tech and delivering a game-changing experience for consumers and merchants alike, come join us at Sezzle and help create the future of shopping!

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