Senior Director, US Brand Strategy & Launch - Mood Disorders

About the role

At Neurocrine Biosciences, we pride ourselves on having a strong, inclusive, and positive culture based on our shared purpose and values. We know what it takes to be great, and we are as passionate about our people as we are about our purpose - to relieve suffering for people with great needs. What We Do: Neurocrine Biosciences is a leading neuroscience-focused, biopharmaceutical company with a simple purpose: to relieve suffering for people with great needs. We are dedicated to discovering and developing life-changing treatments for patients with under-addressed neurological, neuroendocrine and neuropsychiatric disorders. The company's diverse portfolio includes FDA-approved treatments for tardive dyskinesia, chorea associated with Huntington's disease, classic congenital adrenal hyperplasia, endometriosis* and uterine fibroids,* as well as a robust pipeline including multiple compounds in mid- to late-phase clinical development across our core therapeutic areas. For three decades, we have applied our unique insight into neuroscience and the interconnections between brain and body systems to treat complex conditions. We relentlessly pursue medicines to ease the burden of debilitating diseases and disorders because you deserve brave science. For more information, visit neurocrine.com , and follow the company on LinkedIn , X and Facebook . ( *in collaboration with AbbVie ) The Senior Director, US Brand Strategy & Launch will lead the end-to-end U.S. commercialization strategy for Neurocrine's upcoming launch in Mood Disorders, with accountability for Healthcare Professional (HCP), some patient marketing strategy, launch execution, and long-term brand performance. This role is central to a high-profile, differentiated CNS product launch and requires deep industry marketing expertise along with substantial experience leading complex launches. The Senior Director will shape how the brand is positioned clinically and commercially, ensuring resonance with psychiatrists, community mental health providers, patients, and caregivers. _ Your Contributions (include, but are not limited to): Owns the U.S. brand strategy for launch defining positioning, segmentation, messaging and metrics to drive differentiated commercial performance Leads development and execution of a comprehensive, cross-functional brand planning process, aligning marketing, medical affairs, market access, sales, regulatory, and analytics to ensure a coordinated and successful launch Applies deep understanding of the neuropsychiatric treatment landscape, including disease burden, patient heterogeneity, stigma, and care delivery dynamics, to shape innovative HCP and patient engagement strategies Anticipates and responds to market trends, competitive dynamics, and evolving treatment paradigms, proactively adjusting strategy to maximize brand potential and long-term growth Drives the design and execution of innovative pre-launch and launch programs, including personal, non-personal, and peer-to-peer education, tailored to psychiatrists, community providers, patients, and care partners Partners with commercial analytics to translate market insights, patient flows, and prescriber behavior into actionable strategies that inform pre-launch planning and optimize launch performance Serves as the commercial lead for the brand, influencing senior leadership decisions on strategy, investment, and prioritization while aligning stakeholders on key trade-offs and resource allocation Represents the brand in governance forums, including promotional review, ensuring strategic consistency, regulatory compliance, and alignment with corporate standards Builds and maintains relationships with key external stakeholders, including thought leaders, advocacy organizations and local/national organizations as needed to grow industry awareness Owns the brand operating budget and investment strategy, optimizing resource allocation and managing external agencies to ensure executional excellence and return on investment Leads and develops a high-performing team, fostering accountability, innovation, and collaboration, while building capabilities required for successful CNS launch and sustained growth Operates effectively in a highly matrixed environment, leading through influence across functions to drive alignment, execution, and delivery of business objectives Other duties as assigned