Content Strategist - Rocket Pro/B2B

About the role

Translate go-to-market priorities, market trends, and business initiatives into compelling content strategies and campaigns that resonate with broker audiences. Write and develop content across multiple formats including executive social content, video scripts, webinar content, launch messaging, talking points, sales narratives, rapid response messaging, and thought leadership pieces. Partner closely with the Senior Social Media Manager to create platform-specific content strategies optimized for LinkedIn, YouTube, Instagram, Facebook, and emerging channels based on audience behavior and engagement patterns. Lead content capture during brokerage visits, executive travel, live events, and field activations, transforming on-site opportunities into scalable multi-channel campaigns. Support weekly webinar programming through content strategy, promotional copy, scripting, positioning, and identifying repurposing opportunities across channels. Collaborate cross-functionally with design, social, PR, events, sales, and executive leadership to align messaging, launches, campaigns, and brand standards across owned, earned, and partner channels. Continuously identify opportunities to improve content performance, workflow efficiency, speed-to-market, and develop scalable content systems that increase visibility and engagement without sacrificing quality or compliance. About You Rocket Mortgage® was founded in 1985. Today, we're a Detroit-based, publicly traded company with a mission to Help Everyone Home. At Rocket Mortgage, we believe that home is more than the house you live in. Our wide variety of home loan options, tools and resources empower our clients to achieve their homeownership dreams. We're known as experts in the mortgage industry, but we're also innovators - we strive to create the best experiences for our clients from beginning to end. And we're not your typical employer. We're insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard. Apply today to join a team that offers career growth, amazing benefits and the chance to work with leading industry professionals. This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the company at any time. Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. The company provides reasonable accommodations to qualified individual