Social Media Analyst

About the role

At Fidelity, we've been helping Canadian investors build better financial futures for over 35 years. We offer individuals and institutions a range of trusted investment portfolios and services - and we're constantly seeking to find new and better ways to help our clients. As a privately owned company, we boldly embrace innovation in all areas as we continue to grow our business into the future. Working with us means you'll be part of a diverse and dedicated group of people who make a real difference for our clients and communities every day. You'll have a wide range of opportunities to grow and develop your career in an inclusive environment where you'll feel valued and supported to be your best - both personally and professionally. How You'll Make an Impact: The Social Media Analyst, is the sharp analytical mind behind Fidelity Canada's social media program. The role turns mountains of data into clear and concise stories that sharpen Fidelity Canada's editorial instincts. The work undertaken in this role will demonstrate the business impact of Fidelity Canada's social media efforts and optimize future strategies. You will lead Fidelity Canada's organic social media measurement and analytics program. You will continuously create, monitor, and analyze, various data sets to discover new insights and track progress towards KPIs and annual business goals. You will support administrative efforts across the social media program, maintaining/updating policy documents, adjusting social listening techniques, and developing presentation materials that support strategic decision-making. You will collaborate and develop strong relationships with colleagues across teams, departments, and external partners to support strategic priorities (e.g. Advanced Analytics, Marketing, Finance). You will support the implementation of your data-led insights, working with social media community managers to enact change.