Performance Creative Strategist

About the role

You own the full creative loop: customer psychology → format research → concept → script → shoot → edit → performance read → next iteration. You'll appear on camera, write your own scripts, cut your own UGC, and report on what worked. The lead strategist sets the roadmap with you; you turn customer insight and proven formats into content that ships.

Responsibilities

• Make the content. Concept, script, shoot, and edit 3-5 short-form videos per week (TikTok, Reels, IG/FB). Comfortable on camera, hypothesis to publishable asset in under 48 hours.
• Concept from psychology and format, not a vibe. Every piece ties to a specific hook, angle, persona, fear, desire, objection, belief gap, or format insight. You can say out loud who it's for, why it should matter to them, and what you expect it to do.
• Own persona research. Run research across 2-3 personas (Reddit, reviews, support tickets) and build the language bank you script from. Your hooks come from how customers actually talk.
• Hunt formats that are working. Stay close to what's performing across TikTok, Reels, YouTube Shorts, Meta ads, and competitor creative. Build a read on which hooks, structures, edits, and story arcs are getting traction, then bring the strongest ones into the testing roadmap fast.
• Test new formats first. When a format looks promising, don't wait for a perfect brief. Adapt it to Superpower, ship a clean version, read the result, and decide whether to kill it, iterate it, or scale it.
• Read your own performance. Pull the dashboard weekly, separate winners from losers, write the one-page retro, and feed it into next week's concepts. Delivered every Monday.
• Run the iteration flywheel. Double down on winning hooks, kill losers fast, and version the formats that scale.
• Document the playbook. Log every winning hook, format, and angle in Notion so the next creator ramps faster.
• Co-own the roadmap. Plan the next 4 weeks of tests with the lead strategist and back your priorities with data.

Requirements

• 2-4 years making performance creative at a DTC or growth-stage company, or a creator portfolio that proves you can produce volume at quality
• At least one piece of content that scaled to $20K+/month in spend - and you can walk through exactly why it worked
• At least one round of structured customer research feeding your creative
• Experience translating customer psychology into hooks, angles, and scripts that drove performance
• Concept, script, shoot, and edit short-form video end-to-end, including on camera
• Read paid social data fluently: CTR, CPA, hook rate, hold rate - and translate it into your next concept
• Mine customer language and turn it into hooks that stop the scroll
• Understand customer psychology: pains, desires, objections, motivations, belief gaps, emotional triggers, identity shifts
• Strong format taste - you can spot high-performing structures before they're obvious internally
• Know the difference between a surface-level insight and a true buying trigger
• Mindset
• High-output maker who wants to ship and develop fast
• Always watching what formats are working, saving examples, pattern-matching what's breaking through, and bringing fresh tests to the team
• Comfortable being the face of the content and putting your work in market quickly
• About Superpower
• Superpower is a new health system on a mission to extend and enhance human life.
• We started with lab testing, then data aggregation / digital twin, then an AI doctor, and now peptides.
• Over the past 6 months, we have grown 10x whilst halving CAC. Now we are gearing up for hyper growth.
• You can find more about us below:
• superpower.com/series-a
• Superpower Overview
• Culture at Superpower
• Company Philosophies
• We are all here to genuinely do our life's best work
• Insanely high talent bar, never settling. A players only ( see Steve Jobs )
• We live to work as much as we work to live. But we sustainably espouse the superpower ethos of putting health first
• We aim to set the gold standard for team health culture on the planet - live the ethos!
• Investors
• Forerunner (Top consumer healthcare VC in the world; early board members of Hims and Oura; Kirsten, founder of Forerunner, led our Series A)
• 8VC (leading health and bio investor)
• Evan Moore (Founder of Doordash; Partner at Khosla Ventures)
• Cyan Bannister (early investor into Uber and SpaceX, former partner at Founder's Fund, regarded as one of the top angels in the world)
• Balaji Srinivasan (ex-Coinbase CTO an

Benefits

Additional Information

We're looking for a performance creative strategist who concepts, scripts, and shoots their own content, then reads the data to make the next one win. You'll be on camera, behind the camera, and in the dashboard. 3-5 short-form videos a week, 2-3 personas owned end-to-end, and a fast loop between what you shot and what you shoot next. This is not a briefing role. You are the maker. You'll work alongside our lead strategist and grow into a senior creator-strategist role as your concepts scale.

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