Channel Optimisation Manager
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Responsibilities
- Deliver value analysis on the latest performance trends, building and utilising existing tools that provide insights on RTM performance across full Sky portfolio
- Produce insights into how our channels are effectively optimising existing customer touchpoints to increase product penetration in the household
- Assess whether Route to Market led initiatives are in the best interest of Sky and for the customer, build insights that will form recommendations on how we can optimise, informing future strategy
- Own the message - Be the voice of in Route to Market performance within Sky