Principal Product Manager, Marketing Technology

About the role

Shape a brighter financial future with us. Together with our members, we're changing the way people think about and interact with personal finance. We're a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we're at the forefront. We're proud to come to work every day knowing that what we do has a direct impact on people's lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world. We're looking for a strategic, hands-on product leader to define and scale the future of Marketing Technology at SoFi - powered by AI. This is a high-impact role at the center of SoFi's growth engine, responsible for driving member acquisition, engagement, and retention in support of our mission to help people get their money right. You won't just build tools - you'll reimagine how modern marketing works, using AI to automate, personalize, and scale experiences in ways that weren't previously possible. You'll own the vision end-to-end: from defining the next generation of AI-driven marketing platforms to delivering best-in-class experiences for both members and marketers. This includes building intelligent systems that can autonomously create, optimize, and orchestrate campaigns at scale-unlocking step-function improvements in growth efficiency. We're looking for someone who sets bold direction, moves with urgency, and drives outcomes. You'll act as a strong customer advocate, while influencing across the company to deliver cohesive, high-quality experiences. This role is deeply cross-functional. You'll partner closely with engineering, marketing, data science, design, operations, finance, risk, legal, and executive leadership to translate strategy into execution-bridging business goals with technical innovation to drive durable, profitable growth.