Business Development ,TV advertising platform integration / Rakuten Asset external sales - Alliance Strategy Section , Ad & Media Company (A&M) at Rakuten
English (Overall - 3 - Advanced), Japanese (Overall - 4 - Fluent)
Additional Information
Job Description:
Business Overview
The Marketing Solutions business, part of the Commerce and Marketing Group of the Rakuten Group, offers comprehensive and unique solutions that leverage the transaction data held by the Rakuten Ecosystem and the technology of the Rakuten Group. These solutions enable companies to maximize the power of digital marketing and accelerate their business growth.
Department Overview
In the Alliance Strategy Department, we are responsible for new business development in the marketing solutions business through collaboration with internal and external stakeholders.
Recently, we have been working with the product development team to plan services and drive sales, enabling external use of Rakuten's internal assets in the form of platforms and tools.
For example, by offering core assets such as IDs and points as a white-label PaaS, we help companies with large membership bases domestically and internationally build ecosystems similar to Rakuten's.
Additionally, as a new initiative, we are planning a project to link Rakuten data with terrestrial TV advertising platforms.
We are designing and operating a service that uses Rakuten's unique segment attributes-centered on purchase data-and purchase lift to plan and evaluate terrestrial TV advertising, which has traditionally relied on basic demographic attributes and viewership ratings.
Position:
Why We Hire
The Rakuten Asset external sales and TV advertising platform integration initiative is still in its early stages, but as the range of target products expands and the number of client companies grows, we need to strengthen our personnel structure.
Position Details
You will be responsible for business development for Rakuten Asset's external sales and TV advertising platform integration.
1. Product management and development in collaboration with product managers.
2. Project reporting and direction proposals to executives.
3. Sales promotion in collaboration with sales representatives.
4. Handling key clients (providing end-to-end services such as sales, consulting, and support).
While the general direction and products are aligned with the company's policies, this position allows you to have significant discretion in how you utilize these resources to create substantial business opportunities. Time allocation will be roughly split between internal (1, 2) and external (3, 4) tasks, with 60% of your time spent on communication and 40% on research and document preparation. Some internal and client communications should be in English.
Work Environment
The Alliance Strategy Section (L3) is positioned directly under the Marketing Solutions business (L1.5), which is overseen by Rakuten's Executive Officers. Currently, the section consists of only one Senior Manager. Projects are advanced in close collaboration with several stakeholders from other internal departments, depending on the product and case.
Joined a Rakuten subsidiary as a mid-career hire, and after 13 years of managing and developing digital marketing products and developing new businesses through alliances with overseas venture companies, working as the current role for 2 years.
Mandatory Qualifications:
- Over 10 years of experience in digital marketing-related work
- More than 5 years of experience in business development or product management/development
- Business-level English
Rakuten · Tokyo, Japan