Analyst, Insights, Data & Intelligence

External

Bursonglobalcareers · Boston, MA

Full-timeOn-site1w ago

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About the role

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation. WPP (LSE/NYSE: WPP) is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com For more information visit bursonglobal.com and follow us on LinkedIn and Instagram . More about the role: The Business Insights, Data & Intelligence (BIDI) team sits at the heart of this work-turning data into strategic insight that drives storytelling, campaign performance, and business outcomes. Due to our expanding client roster and scopes, Burson is seeking to hire a group of Analysts to join our best-in-class Business Insights, Data & Intelligence (BIDI) team, supporting some of the world's most recognizable global brands such as The Coca-Cola Company, Verizon and Google. This opportunity is ideal for a recent graduate with internship experience in digital media, marketing, communications, or analytics who is excited to explore the intersection of social media, consumer behavior/social listening, and data-driven storytelling. As part of a highly collaborative team, you'll gain hands-on experience uncovering cultural insights, monitoring online conversations, and helping brands make informed decisions through social and digital intelligence. This is a unique opportunity to launch a career in analytics at one of the world's leading global communications agencies while working across high-profile client accounts. This role can be based in Atlanta, the New York metro area, or Los Angeles, with a preference for Atlanta-based candidates. Relocation assistance will be available for candidates open to relocating to Atlanta.

Responsibilities

Support social listening, media monitoring, and reporting initiatives across a portfolio of global brands.

Track cultural moments, emerging conversations, competitor activity, and consumer sentiment across social and digital platforms.

Utilize industry-leading tools such as Brandwatch, Sprinklr, and NewsWhip to uncover actionable insights tied to brand reputation, campaign performance, sustainability, and corporate communications initiatives.

Translate complex social and digital data into clear, compelling narratives and presentations for internal teams and clients.

Help lead recurring reports, dashboards, and performance analyses to measure brand health and campaign impact.

Monitor online conversations and media trends surrounding brand, industry, and corporate topics in real time.

Partner with cross-functional teams across strategy, creative, media, and communications in a fast-paced agency environment.

Gain exposure to both agency operations and client-facing work while developing analytical and storytelling skills.

Experience that contributes to success:

Bachelor's degree in communications, marketing, journalism, public relations, data analytics, business, or a related field.

1-2+ years of experience in analytics, insights, or intelligence roles working within or for the PR, Communications, or Advertising industry, with a deep understanding of its unique data landscapes, client demands, and strategic challenges.

Strong curiosity about social media trends, consumer behavior, internet culture, and data-driven insights.

Excellent written, verbal, and presentation skills with the ability to synthesize information clearly and concisely.

Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.

Proficiency in Microsoft Excel and PowerPoint; familiarity with pivot tables, Boolean search logic, dashboards, or data visualization tools is a plus.

Comfortable learning new technologies and navigating a dynamic, fast-paced environment.

Collaborative mindset with a willingness to learn, contribute ideas, and work across teams.

Exposure to social listening or analytics platforms such as Brandwatch, Sprinklr, Talkwalker, or Meltwater is a plus.

Additional language fluency in Spanish, Portuguese, or French is a bonus.

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Burson is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportu

Analyst, Insights, Data & Intelligence

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