The Affiliate & Advocacy Coordinator is responsible for supporting Michael Kors' performance marketing team across EMEA/ROW region with focus on growing the Affiliate Marketing program in Europe, whilst providing support on day-to-day activities across all other digital marketing channels.
JOB RESPONSIBILITIES
Primary Responsibilities include, but are not limited to:
Affiliate Marketing
Support the day‑to‑day management of the affiliate program across EU markets.
Assist with onboarding new publishers and maintaining relationships with existing partners.
Conduct daily checks on live exposures to ensure correct messaging, landing pages, tracking, and creative assets.
Monitor publisher performance and flag optimisation opportunities to the Specialist.
Help prepare exposure plans, briefs, and campaign assets for partners and the affiliate agency.
Collaborate with the affiliate agency on weekly calls, sharing updates and supporting campaign execution.
Brand Advocacy (Duel Platform)
Support the execution of the brand advocacy program in partnership with Duel , ensuring advocates receive the correct briefs, rewards, and communications.
Assist with onboarding new advocates and managing ongoing communication.
Review advocate content for brand alignment, accuracy, and quality.
Track advocate activity and performance using Duel's analytics tools.
Help coordinate advocacy campaigns that drive UGC, referrals, and community engagement.
Reporting & Analysis
Produce daily, weekly, and monthly performance reports across affiliates, advocacy, and influencers.
Maintain dashboards and ensure data accuracy across Awin, Duel, Adobe, and internal tools.
Highlight trends, anomalies, and opportunities to the Specialist.
Budget & Operations
Support monthly validation and invoicing processes, ensuring accuracy across commissions, bonuses, and paid placements.
Maintain budget trackers and partner logs.
Assist with administrative tasks including contract management, exposure tracking, and asset organisation.
Cross ‑ Functional Collaboration
Work closely with Design, Social, CRM, and eCommerce teams to ensure partners receive the correct assets and messaging.
1-2+ years of experience in digital or affiliate marketing, gained at a brand, agency, or affiliate network. We welcome candidates from adjacent backgrounds who can demonstrate transferable skills and a genuine interest in performance marketing.
Marketing, Business, Analytics or related qualification is a plus
Confident with Microsoft Office, including Excel - you should be comfortable pulling data, building basic reports, and working with spreadsheets. Advanced Excel skills are not required to start.
Some exposure to website analytics tools (e.g. Google Analytics or Adobe Analytics) is a plus - skills are transferable across platforms
Experience working in partnership with affiliate publishers would be a huge plus
A second language (particularly French or Spanish) would be a bonus, but is not required
We'd Also Love to See (not all required):
A foundational understanding of how affiliate and commission-based marketing works
Knowledge of Paid Search, PLA, Paid Social and SEO
Knowledge of competitor activity and positioning
A team-player with good relationship-building and communication skills
The ability to prioritize responsibilities in line with business objectives
Strong organizational skills
Commercial awareness
Effective time-management and project management skills - must be able to juggle workload with high volume of meetings and emails
Strong communication skills
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At Capri Holdings Limited, we are committed to providing a fair and accessible recruitment process. If you require a reasonable accommodation for the interview or application process, please contact our Talent Acquisition team at CapriTalentAcquisition@CapriHoldings.c
Benefits
Performance bonus
Additional Information
Michael Kors is always interested in hearing from talented, globally-minded individuals with a passion for fashion.
If you enjoy working in a creative, fast-paced environment, then we would love to hear from you!
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We have an exciting opportunity for an Affiliate & Advocacy Coordinator in London.
Michael Kors (capri) · London, UK