Associate Manager, Growth Marketing, WSJ

About the role

We are seeking a data-driven, creative, and results-oriented Associate Manager, Growth Marketing, WSJ to lead campaigns that drive subscriber growth across digital channels. This role will oversee full-funnel acquisition strategies - from awareness to conversion - ensuring efficiency, scalability, and measurable ROI. The ideal candidate has a strong grasp of digital marketing, analytics, and lifecycle optimization, and thrives in a fast-paced, test-and-learn environment. You will report to the Senior Manager, Growth Marketing, WSJ. You will work on-site in our midtown Manhattan office 3 days each week. (Tuesday through Thursday). You Will: Execute acquisition strategies to grow the subscriber base owned channels (e.g., Paywall, Shop Pages, site placements, email). Collaborate with analytics and finance to forecast subscriber growth and track key metrics such as conversion rate and LTV. Prepare performance reports and share actionable insights with senior leadership to guide forecasting and strategic decisions. Manage relationships with internal stakeholders (eg. Subscription Strategy, Marketing Ops, Product, Audience) including pricing strategy, campaign setup and ongoing optimization. Conduct A/B and multivariate testing across landing pages and audience segments. You Have: 5+ years of experience in performance or acquisition marketing, ideally within a subscription or DTC business model. Bachelor's degree in Marketing, Business, Communications, or a related field or equivalent experience preferred. Experience with web analytics and data visualization tools (GA4, Adobe, Looker, Tableau, etc.). Proven ability to analyze data, identify insights, and make strategic decisions. Strong project management and cross-functional collaboration skills. Excellent written and verbal communication abilities. Experience with subscription or membership-based products is highly desirable.