Senior Director, Inline Store

About the role

WHO ARE WE LOOKING FOR? Our Nike Stores are the place where Nike is most alive for our athletes to experience everything our brand has to offer; they are the best expression of Making Athletes Dreams Real. We are seeking a seasoned retail leader to lead Nike's owned store (NSO) portfolio across Greater China-one of the most dynamic and competitive retail markets globally. This leader will bring a strong combination of commercial acumen, operational excellence, and consumer obsession , with a proven ability to drive business results, elevate in-store experiences, and lead large-scale retail organizations . You are a leader who thrives in complexity-someone who can translate strategy into frontline execution , continuously push for innovation, and inspire and develop high-performing teams ("athletes") at scale. WHAT WILL YOU WORK ON? Drive Business Performance Own end-to-end retail performance across NSO stores, delivering strong results in sales, productivity, and profitability through disciplined execution and data-driven decisions. Elevate Consumer Experience Define and scale best-in-class in-store experiences , ensuring premium execution across service, storytelling, and athlete engagement while enabling local market relevance. Lead Store Innovation Drive innovation across store formats and experiences by integrating new concepts, omni-channel touchpoints, and experiential retail elements to continuously evolve how consumers engage with Nike. Deliver Operational Excellence Ensure consistent execution across the store fleet, optimizing retail standards, inventory productivity, and operational efficiency at scale. Develop & Inspire Teams Lead, coach, and inspire a large population of retail athletes and field leaders, building a strong talent pipeline and high-performance culture . Enable Cross-functional Execution Partner with key functions to ensure seamless alignment from strategy to store execution, enabling fast, agile responses to market and consumer shifts . WHAT YOU BRING Extensive Retail Leadership Experience 15+ years in retail, with proven success leading large-scale owned store networks Strong Commercial & Operational Acumen Deep understanding of retail KPIs, P&L management, and store operations , with a consistent track record of delivering business results Consumer-First Mindset Passion for creating premium, differentiated consumer experiences , with strong attention to detail in execution People Leadership & Talent Development Proven ability to lead and develop high-performing, multi-layer teams , building strong leadership pipelines Innovation & Change Leadership Experience driving retail transformation or store innovation initiatives , with the ability to turn ideas into scalable execution Strong Communication & Influence Ability to lead in a matrixed, fast-paced environment , influencing across functions and levels Language & Education Fluent in Mandarin and English ; Bachelor's degree required