Additional Information
The Swiss-based DocMorris AG is a leading company in the fields of online pharmacy, telemedicine and marketplace. With its broad range of products and services, DocMorris is pursuing its vision of becoming the leading digital health companion for everyone to manage their health in one click. In Spain and France, we operate through an innovative model that evolves the traditional marketplace concept: we integrate the catalog and stock of over 1,000 trusted pharmacies into a single platform, alongside our own specialized line of products under the DocMorris brand.
This combination allows us to offer the market's largest selection of health and personal care products (+200,000 products and 10,000 brands). While we remain at our core a connector for the pharmaceutical sector, we strengthen our value proposition with our own brand. Our goal remains the same: to transform the digital health experience, making it more accessible, comprehensive, and closer to all our customers.
We are seeking a Web & App Marketing Analytics Specialist to join our Data team, working side by side with our Marketing teams, following a philosophy 100% Agile.
You will play the crucial role of understanding our Marketing teams' reporting, tracking, and performance needs, translating them into technical requirements, and supporting their implementation in close collaboration with our Tech teams.
Tasks and Responsibilities:
Be the main analytics contact for all Marketing teams, understanding their reporting needs, KPIs, and decision workflows.
Translate marketing requirements into technical tracking specifications, ensuring clean, accurate, and privacy-compliant data collection across Web and App platforms.
Collaborate closely with our Tech teams to design, validate, and maintain a robust tracking landscape (client-side and server-side).
Across the multiple marketing analytics tools in our data ecosystem, ensure high data quality, monitor tracking health, and proactively identify issues or improvement opportunities.
Train and support Marketing users in the use of analytics tools and reporting dashboards.
Stay informed about trends in tracking technology, attribution, privacy regulation, and marketing measurement to bring this knowledge back into our marketing setup.
Conduct deep-dive analyses on user behavior, funnels, and campaign effectiveness to uncover optimization opportunities and growth drivers.
Develop dashboards and reports that deliver actionable insights and help Marketing teams optimize campaign performance and user journeys.
Zrg · Barcelona, Spain