Strategic Marketing Manager - Sensors

About the role

As the Strategic Marketing Manager for the Sensors Business Unit, you will be the primary architect of our long-term market leadership strategy. You will bridge the gap between deep technical innovation and market-facing value, driving the adoption of Allegro's world-class Magnetic (Hall, AMR, and TMR) sensing solutions. This is a high-impact leadership role that requires a "One Allegro" mindset to collaborate across Engineering, Sales, and Product Management to define the future of e-mobility, clean energy, and industrial automation.

Responsibilities

• Define the 3-5 year strategic roadmap for the Sensors portfolio, identifying high-growth opportunities in EV powertrains, robotics, and green energy infrastructure.
• Utilize deep market analytics (and tools like Big AL) to benchmark competitor TMR and Hall-effect solutions, ensuring Allegro maintains its "Innovation with Purpose" edge.
• Lead the "Voice of the Customer" (VoC) process to translate complex application requirements into technical specifications for next-generation sensor ICs.
• Orchestrate global product launches, creating high-impact value propositions, sales enablement tools, and pricing strategies that put our Customers First.
• Identify and cultivate strategic partnerships with Tier 1 automotive suppliers and industrial OEMs to integrate Allegro sensors into mission-critical systems.

Requirements

• B.S. in Electrical Engineering, Physics, or a related technical field (MBA highly preferred).
• 8+ years of experience in technical marketing, product management, or applications engineering within the semiconductor industry (Sensors or Analog/Power experience preferred).
• Proven ability to synthesize complex market data into actionable business plans.
• Exceptional communication skills with the ability to lead cross-functional teams across North America, Europe, and Asia (One Allegro).
• Understanding of magnetic sensing principles (Hall-effect, TMR) and their applications in automotive and industrial environments.
• Position will require travel to customer sites.
• This role may be located in Manchester, NH USA, Richardson, TX USA, Annecy, France, Grenoble, France, or Heidelberg, Germany.
• Why Allegro?
• Join Allegro and become part of a team where your contributions truly matter.
• We foster a culture of Real Innovation , empowering you to push boundaries, develop cutting-edge solutions, and drive continuous improvement.
• Your work will create a Real Impact by solving complex real-world challenges that fuel our success and shape the future of technology.
• You'll experience Real Connection , collaborating with talented colleagues around the globe in an environment built on trust, respect, and a shared purpose.
• Join us-and help build what's next.
• Eligible applicants must reside in a state where Allegro currently has an office location: This includes New Hampshire, Massachusetts, Texas, and Michigan. Certain positions (such as field sales roles) may be exempt from this requirement.

Benefits

Additional Information

The Allegro team is united by a clear purpose-advancing technologies that make the world safer, more efficient, and more sustainable. With over 30 years of experience in semiconductor innovation, we bring that purpose to life across every part of the business-from breakthrough product development and customer success to how we show up for each other and the communities we serve.

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