Social Creative Director (m/w/d)

About the role

Are you a social-first creative leader obsessed with audience behaviour and internet culture? Do you have a proven track record of setting up and governing content systems for major brands? Can you lead high-performing teams to best-in-class work across multiple markets and workstreams? We're looking for a Social Creative Director to take the reins of one of the agency's most significant entertainment accounts, overseeing the content strategy and creative direction for a dynamic, award-winning social programme. This is a senior leadership role, responsible for defining how the brand shows up across social - setting the vision, establishing best practices and constantly raising the bar to ensure the work is always ahead of the curve. Sitting above a central team of directors and a global team of market creative leads, you'll guide the overarching direction of the account while partnering closely with senior client stakeholders and agency leadership. This requires someone fluent in operating at both macro and granular levels: defining long-term content strategy and creative frameworks while maintaining high-level oversight of day-to-day output, social excellence, and creative quality. We're looking for someone equally comfortable leading teams, influencing senior stakeholders and navigating the fast-moving realities of high-volume, high-impact social. Someone who understands how to scale learnings across markets without losing cultural relevance or strategic sharpness. Strategic leadership & account direction Define and lead the overarching creative vision across the account Turn that vision into briefs and goals that move with the ever-evolving social landscape Translate business objectives, cultural insight and platform behaviour into clear frameworks and priorities Set the creative operational direction for always-on, reactive content and audience engagement across markets Lead major global and local market social campaigns, ranging from flagship live festival coverage to lower-funnel ecommerce Ensure all content output aligns with brand positioning, audience expectations and platform best practices Identify opportunities for innovation, growth and evolution across channels and content formats Shape the future direction of the account and support wider opportunities across additional entertainment briefs and partnerships Creative oversight Maintain ultimate oversight and quality assurance across all content output Uphold a consistently high creative standard across markets, campaigns and publishing Oversee Creative Directors and wider creative teams to ensure cohesion between campaigns and always-on content Ensure community insights, audience behaviour and platform trends meaningfully inform creative development Spot emerging cultural, platform and creator trends and translate them into actionable opportunities for teams Operational leadership & team management Build and oversee systems, workflows and publishing operations that enable teams to work effectively at scale Ensure consistency in ways of working, editorial processes and publishing standards across accounts and markets Lead and mentor senior content leads, creating clarity, momentum and alignment across teams Work closely with delivery and operational leads to ensure processes are adopted and continuously refined Balance multiple fast-moving workstreams while maintaining clarity and calm under pressure Client & stakeholder management Act as a senior strategic partner to client stakeholders and agency leadership Lead high-level conversations around content direction, performance and account growth Translate leadership discussions and business priorities into clear objectives for internal teams Confidently present strategic thinking, creative direction and performance narratives to senior stakeholders Build trusted relationships across client and agency teams What are we looking for? Significant leadership experience within social and content environments, either from a senior social creative or content strategy background Proven experience leading large-scale, multi-market or global accounts Deep understanding of social platforms, audience behaviour and content ecosystems A strategic mindset paired with strong instincts and impeccable creative judgment Experience building operational systems and frameworks for high-volume content teams, as well as experience leading major campaigns Strong leadership and people management experience across multidisciplinary teams Exceptional stakeholder management and presentation skills Calm, decisive and highly organised in fast-paced environments Data-informed, with the ability to use insights to evolve strategy and improve performance Warum du Teil unseres Teams werden solltest? Lebendiger Teamgeist: Wir tragen das Adjektiv social sehr bewusst im Namen und leben einen starken Teamgeist und eine offene Unternehmenskultur mit flachen Hierarchien, in denen deine Stimme zählt! Spannende Projekte mit internationaler