Harvard Business Review (HBR) is the leading destination for smart management thinking. Through its flagship magazine, books, and digital content and tools published on HBR.org, Harvard Business Review aims to provide professionals around the world with rigorous insights and best practices to help lead themselves and their organizations more effectively and to make a positive impact.
The Sales & Marketing Manager will lead title and brand marketing for HBR Press books, with a primary focus on strategies that drive revenue, visibility, and brand awareness. This role connects marketing, sales, and publicity to ensure each book is positioned clearly and reaches the right audiences, across channels, to maximize book sales. This role is ideal for a strategic, direct marketer who understands how to turn strong ideas and positioning into demand and measurable sales results. The Sales and Marketing Manager will support both new releases and high‑potential backlist titles, helping to extend their reach and impact over time.
Responsibilities
You'll bring HBR Press titles to market by shaping how they are positioned, promoted, and discovered-developing and executing marketing strategies that connect ideas to audiences and turn interest into measurable sales impact. Key responsibilities include:
Title Marketing
Lead and execute marketing plans for individual titles, from preorder through launch and beyond, to drive sales across formats and channels.
Identify high‑performing backlist titles and develop targeted plans to increase visibility, discovery, and ongoing sales.
Maintain product pages, imagery, and enhanced content (such as Amazon A+ content) for key retail and online partners, with a focus on clarity, value, and conversion.
Work closely with sales and distribution teams to align marketing efforts with sales priorities, seasonal opportunities, and key retail moments.
Messaging & Channel Marketing
Translate each book's core ideas into clear, compelling messaging that drives awareness, consideration, and purchase.
Develop and execute marketing strategies across HBR-owned channels and external platforms, including email, web, social, newsletters, podcasts, author networks, and partner platforms.
Refine messaging, metadata, and channel strategies based on performance, audience response, and campaign results.
Ensure consistent, effective positioning of HBR Press titles across all channels and touchpoints.
Publicity & Media Relations Coordination
Support external publicity firms on a title‑by‑title basis.
Assist with publicity efforts by coordinating galley and review copy distribution, sharing media updates with sales teams, and communicating seasonally with key media contacts about the Press list.
Brand & Retail Presence
Develop and manage branded storefronts and collections that elevate the HBR Press brand and drive discoverability:
o Physical retail (e.g., Hudson and other key partners)
o E-tail platforms including Amazon and others
Partner with internal and external stakeholders to explore new retail and merchandising opportunities that support Press growth.
Requirements
3+ years experience in sales-driven marketing, ideally within book publishing, media, or a content-focused organization.
Strong understanding of marketing strategies that support revenue growth, including e-commerce, retail merchandising, and demand generation.
Experience creating and managing marketing assets such as product pages, sell sheet, and promotional materials.
Ability to develop clear, persuasive messaging that connects ideas to customer needs.
Comfortable working across teams, including sales, publicity, editorial, and external partners.
Highly organized, detail-oriented, and able to manage multiple titles and timelines at once.
You'll stand out if you have
Book Publishing experience
Benefits
Individuals based in the Boston area will be prioritized due to onsite collaboration ne
Additional Information
Harvard Business Publishing (HBP) - the leading destination for innovative management thinking. We reach lifelong learners to improve the practice of management in a changing world. This mission inspires each of us to unlock the leader in everyone - including you!
Hbpublishing · Boston