At NN Hellas, we're proud to be the #1 insurance company in Greece, offering innovative insurance solutions that serve the entire country since the 1980s.
We have a proven track record of taking exceptional care of our people - we have been recognized as a Top Employer for 8 consecutive years, reflecting our commitment to an inclusive, supportive, and growth‑oriented workplace.
Responsibilities
Your day-to-day:
Digital & Content Strategy : Develop and implement an AI first content strategy adapting the existing content (blog, product pages, guides) and creating new for AI search requirements
Website Optimization: Create contextual content components (definitions, FAQs, structured descriptions) ensuring accuracy and continuous updating of website content
AI Oriented Content Creation Produce & coordinate blog articles, FAQs, and short explainer videos. Evaluate and optimize AI generated content vs. traditional content
Authority Building: Plan and execute safe, white hat link building initiatives
Reviews & Brand Trust: Manage customer reviews across platforms (Google Reviews, Trustpilot, etc.). Respond to comments and maintain brand trust
KPIs & Analytics Define and track AI visibility KPIs. Analyze performance using GA4, Google Search Console, and Looker Studio delivering actionable insights and recommendations based on AI analytics
Requirements
Bachelor's degree in Business, Marketing, or related field (Master's is a plus)
Minimum 3 years' experience in digital marketing, ideally in insurance/financial services
Strong SEO knowledge (incl. GEO, AEO)
Experience with CMS platforms (Bloomreach is a plus)
Proficient with GSC, Ahrefs/Semrush, GA4, Looker Studio, Surfer/Neuron/Jasper
Advanced use of AI tools (ChatGPT, Claude, Copilot, Gemini, Perplexity)
Ability to create and implement structured data (schema)
Strategic, data‑driven mindset; strong collaboration with IT, PR, product teams
Creative, proactive, and innovation‑oriented
Understanding of GDPR in AI‑driven personalization
Excellent written and verbal communication skills in English
Benefits
Extensive training opportunities - on-demand and on-sitePartnerships with educational institutions across Greece for advanced study, with tuition supportComprehensive Health Insurance for peace of mind and financial protectionWell-being support and work-life balanceOne‑time budget for home-office equipmentRecognition and rewards for excellenceMonthly meal allowanceNewly renovated, centrally located offices with easy accessHealth insurance
Nngroup · Athens, Greece