Take full ownership of outreach activities across all disciplines, including social media, influencer engagement, paid media, media relations, stakeholder and partnership activities.
Design and oversee integrated outreach plan/communication plan that align all channels behind common objectives, messages, audiences and KPIs-avoiding silos between earned, shared, owned and paid outreach.
Ensure outreach is embedded from the start in wider campaign strategies.
Channel-specific leadership with cross-channel coherence
Provide senior guidance and oversight to specialists across outreach disciplines, ensuring.
clear role definition for each channel within the outreach mix
strong coordination between social, influencers, paid amplification, press/media and stakeholder activities.
optimum liaison with local PR agencies.
workflows are set-up to ensure efficiencies.
Challenge and refine channel strategies to ensure the right mix of tools and tactics is used depending on objectives, audiences and national contexts.
Governance, quality & EU compliance
Ensure all outreach activities comply with EU institutional communication standards, including multilingual delivery, political neutrality and GDPR/IPR standards
Put in place quality assurance frameworks for outreach delivery across channels and markets.
Maintain and evolve outreach methodologies so they remain robust, evaluator-ready, and aligned with EU expectations.
Measurement, insight & optimisation
Define cross-channel outreach KPIs, ensuring performance is measured holistically rather than per silo.
Oversee reporting that clearly demonstrates how social, influencers, paid media, media relations and stakeholder engagement collectively contribute to campaign impact.
Use insights and performance data to continuously optimise outreach approaches across disciplines.
Client advisory & senior stakeholder engagement
Act as a trusted senior expert to EU clients on integrated outreach approaches.
Translate complex outreach ecosystems into clear, actionable narratives for senior client audiences.
Present outreach strategies, implementation, results and recommendations with authority and clarity.
Business development & offer evolution
Lead or support the development of evaluator-ready outreach sections in tenders and proposals, clearly articulating:
integrated channel logic
governance and quality controls
measurement approaches.
Contribute to the evolution of ICF Next's outreach offer, including new formats and platforms
Coaching & capability building
Mentor colleagues across outreach disciplines.
Promote shared frameworks, common language and cross-disciplinary learning within the Outreach department.
Help build a strong integrated-outreach culture---
Profile / experience required
Extensive experience leading integrated outreach strategies across multiple channels (social media, influencers, paid amplification, media relations, stakeholder engagement).
Demonstrated ability to connect strategy, execution and measurement across complex multi-country campaigns.
Proven credibility as a senior advisor to clients and internal teams.
Fluent English and at least one additional European language.
Right to Work, Location & Sponsorship (Belgium)
We welcome applications from candidates based in any country. This role is in Belgium , and successful candidates must:
Have the legal right to work in Belgium , or be eligible for sponsorship on a case-by-case basis , and
Be physically located in Belgium by Day 1 of employment (or shortly before your start date).
Please ensure you can meet the right-to-work and location requirements or would qualify for sponsorship where applicable.
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Additional Information
At ICF Next , we believe great impact starts with great people. You'll join a diverse, multidisciplinary team working at the intersection of strategy, creativity, and public impact , delivering meaningful projects for EU institutions and public‑interest organisations. In a collaborative environment that values curiosity, initiative, and ownership, you'll help shape policies, narratives, and campaigns that truly matter across Europe.
At ICF Next, we are looking for the Senior Outreach Expert (EU Campaigns) provides end-to-end leadership across all outreach disciplines on EU communication campaigns. The role takes a 360° view of outreach, ensuring that social media, influencer engagement, paid media, media relations, stakeholder engagement and partnerships are designed and delivered as one integrated ecosystem, fully aligned with campaign objectives and EU institutional requirements.
You will act as the strategic integrator and quality guardian for outreach, ensuring coherence across channels, consistency of narratives, and measurable impact across multi-country EU programmes.
Icf · Brussels, Belgium