Principal Product Manager, AI Cameras & Video Safety

About the role

Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks. Motive serves nearly 100,000 customers - from Fortune 500 enterprises to small businesses - across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector. Visit gomotive.com to learn more. Motive is investing deeply in AI cameras and video safety as the physical backbone of our platform. Our Vision & Safety product line, powered by our flagship AI cameras, is the core engine for our industry-leading Safety and Fleet software suite, representing one of the largest and most strategic growth opportunities in the portfolio. We help customers prevent accidents, protect their drivers, and manage their fleets using high-performance, AI-powered cameras, advanced computer vision, and in-cab alerting technology. As the Principal/Director Product Manager, Connected Devices (Vision & Safety), you will be the dedicated product leader for the device and firmware surface area of this critical line. You will own the vision, strategy, and execution for our category-defining connected camera products, including the flagship AI Dashcam+ and AI Omnicam. Responsible for defining the next generation of intelligent edge devices and ensuring the 1M+ devices already in the field perform flawlessly, your work is the literal foundation for our Safety and Fleet software suite offerings, shaping and heavily influencing the entire product roadmap wherever the bits meet the atoms. You are the "CEO of the Product." This is a deeply cross-functional role at the intersection of physical systems and cutting-edge Artificial Intelligence. You will operate as a peer to Electrical Engineering, Embedded/Firmware, Mechanical, AI/ML, Quality, Manufacturing, Supply Chain, and TPM, and collaborate with the software, cloud, and mobile teams that consume device data. The ideal candidate is a technically fluent product leader who thrives in ambiguity, is energized by the discipline of hardware development, and can move confidently between a silicon roadmap, regulatory certification, firmware releases, and customer safety workflows.

Responsibilities

• Own the vision and execution of our AI-powered vision & safety hardware and the corresponding software and firmware capabilities.
• Set and articulate the product's vision, and gain buy-in from our CEO, CPO, CTO, and VP Connected Devices.
• Drive New Product Introductions (NPIs) from ideation through implementation and launch, focusing on excellent execution across hardware, firmware, web, and mobile platforms.
• Make the hard trade-offs across AI computing, installation experience, form factor, battery, and connectivity to deliver a winning safety solution that aligns with business outcomes.
• Define and prioritize firmware features that extend the value of over 1M+ hardware devices in the field by optimizing user experience, connectivity resilience, AI model deployment, and fleet-level observability.
• Write strong PRDs and technical specs that frame the problem, the constraints, and the decisions, ensuring alignment across Hardware, Firmware, Mechanical, Quality, Manufacturing, Supply Chain, and TPM.
• Collaborate across multiple product, engineering, and go-to-market teams to ship the products that our customers love.
• Define and analyze performance metrics to measure the success of our products in the market, including AI detection accuracy, driver coaching effectiveness, and device reliability (RMA and field failure rates).
• Drive go-to-market readiness by partnering with Product Marketing, Sales, Customer Success, Support, and Install on positioning, enablement, and rollout planning for every NPI and major feature release.

Requirements

• 7+ years of product management experience , with meaningful time shipping camera, video, or computer-vision products from concept to launch and sustaining them through post-launch iteration.
• Proven ownership of at least one full hardware NPI that reached material volume (ideally 100K+ units), pr

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