Sr. Designer, Concept

Responsibilities

• Support Concept Development
• Support the development of campaign and product launch ideas in partnership with Art Directors and Copywriters
• Contribute thoughtful design perspectives and exploratory work that help clarify and evolve creative thinking
• Translate early-stage concepts into visual directions that help define how ideas come to life
• Build & Codify Creative Systems
• Partner with Art Directors to translate conceptual ideas into structured, scalable design systems
• Support the development of campaign guidelines, toolkits, and visual frameworks
• Help ensure ideas are not only compelling, but also clear, consistent, and executable across touchpoints
• Execute Across Touch points
• Develop high-quality design work across a range of outputs, including: Product and packaging concepts
• Campaign visuals and storytelling systems
• Omni channel product merchandising assets
• Take concepts from directional to fully realized, production-ready deliverables
• Maintain a high level of craft, detail, and consistency in all executions
• Support Brand Evolution
• Contribute to the ongoing evolution of the Cricut brand through thoughtful design and attention to detail
• Ensure all work reflects a cohesive, creative, innovative, and elevated brand voice
• Collaborate & Deliver
• Work closely with Art Directors, Copywriters, Marketing, and Product teams to bring ideas to life
• Support presentations by visualizing and refining creative directions
• Own execution of smaller campaigns or clearly defined components of larger initiatives
• Incorporate feedback effectively, with a focus on strengthening the work
• What You Bring:
• A concept-first mindset-you lead with ideas, not just execution
• A portfolio that shows range across campaigns, brand systems, and high-quality design craft
• 5-8+ years of experience designing fresh, omni channel campaign assets
• Strong instincts in typography, layout, and visual storytelling
• Experience working within-and pushing beyond-brand guidelines
• Comfort designing across touchpoints, including omni channel merchandising
• Curiosity, taste, and a drive to make things better than they've been before
• Bonus Points:
• Experience in lifestyle, consumer products, or DIY/creative spaces
• Motion or storytelling through animation
• Experience building or contributing to design systems
• We've Got You Covered
• A Quick Note Before You Apply...
• Cricut is in an exciting chapter of transformation. We're evolving fast-refining our strategy, growing our teams, and raising the bar across everything we do. This is an incredible opportunity for the right kind of person-but it's not for everyone.
• We're looking for A-players-people who thrive in dynamic environments, turn challenges into momentum, and consistently deliver their best work. If that sounds like you, read on.
• Here's what makes someone a great fit for this role (and for this moment at Cricut):
• You move with urgency. You don't wait for perfect clarity to act-you start, learn, and adjust.
• You set high standards. You take ownership, deliver quality, and hold yourself accountable.
• You stay focused when things move fast. You prioritize what matters most and tune out the noise.
• You collaborate like a pro. You elevate others, communicate clearly, and bring a low-ego, high-output energy.
• You embrace AI as part of your toolkit. From idea exploration to data analysis and creative problem-solving, you leverage AI to accelerate innovation and amplify impact-because technology and creativity go hand-in-hand here.
• One More Thing (It's a Big One)
• This role is in-office at least 4-5 days per week. We believe real collaboration, innovation, and culture are built face-to-face. If you're energized by working alongside smart, kind, creative people-and love those hallway conversation

Benefits

Additional Information

We're looking for a Senior Designer, Concept who brings a strong point of view and a passion for idea-driven design. This role is for someone who thrives at the intersection of concept and craft-supporting the development of campaign ideas, product launch narratives, and brand expression by helping translate vision into tangible, scalable creative. You'll partner closely with Art Directors and cross-functional teams, functioning as a key supporting role in bringing concepts to life. While Art Directors lead the conceptual direction, you'll help build, refine, and codify those ideas into clear, executable design systems and assets. You'll also have opportunities to take ownership of smaller campaigns or clearly defined components of larger initiatives, applying the same level of craft and rigor.

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