Principal Designer, Brand Creative

About the role

We are looking for a Principal Designer to join Block's Brand Creative team. This is a hands-on role for a designer with exceptional taste, strong brand instincts, and the ability to think in systems. Someone who can make beautiful work, but also help define how that work scales. Someone who can move a project forward without waiting to be told what to do. Someone proactive, self-sufficient, curious, and energized by new tools. On the Block team, you will work across Cash App, Square, TIDAL, and emerging brands, helping connect and strengthen how our ecosystem shows up in the world. We are rethinking what design can be at Block. We see design as a more multidisciplinary practice, one that brings together brand, product, systems, storytelling, technology, culture, and craft. We want to make work that is not only useful and beautifully made, but groundbreaking. Work that pushes our brands forward and helps set a higher bar for design and creativity in the world. You will help shape the visual expression of the Block brand across digital, web, campaign, social, experiential, and interactive work. You will partner closely with creative directors, marketers, product teams, engineers, and other designers to create work that is clear, memorable, useful, and deeply considered. This is not a role for someone who only wants to direct from the sidelines. We are looking for a maker. Someone who still loves the details: the typography, the grid, the motion, the prototype, the final 5% that makes something feel excellent. You will set a high bar for craft, help evolve our brand systems, mentor other designers, and explore how AI and emerging creative tools can help us make more ambitious, more effective, and more imaginative work. You Will Create thoughtful, polished, visually compelling brand design across web, campaign, social, experiential, interactive, and digital channels. Lead complex creative projects from early concept through high-fidelity execution, bringing clarity and momentum even when the path is ambiguous. Set and raise the visual quality bar for Block's brand work, helping define what great looks like across teams and touchpoints. Think in systems, not just single executions. You will help evolve the way our brand scales across products, channels, campaigns, and experiences. Use AI and emerging creative tools as part of your process, not as a shortcut, but as a way to explore faster, push further, and make stronger work. Partner with creative, marketing, product, engineering, and leadership teams to connect brand expression to business and customer needs. Bring strong opinions, but stay open. You will help create a culture of critique, trust, and better ideas. Mentor and support other designers by giving clear, useful feedback and sharing how you think, make, and solve problems. Look for ways to improve how the team works, whether through better systems, sharper standards, smarter tools, or more effective creative processes. Help push the Block brand forward with work that feels distinctive, intentional, and built to last. You Have 10+ years of experience in visual design, brand design, graphic design, or a related creative discipline. A portfolio that shows exceptional visual craft, including strong typography, composition, color, layout, and attention to detail. Deep experience creating brand work for digital, web, interactive, motion, campaign, and other modern channels. A strong systems mindset. You understand how to create flexible visual systems that bring consistency without making everything feel the same. Experience leading complex projects with independence, confidence, and good judgment. A high level of personal accountability. You are proactive, organized, and able to drive work forward without a lot of hand-holding. Strong collaboration skills and the ability to build trust with cross-functional partners. Experience mentoring designers and helping teams improve their craft. Fluency with Figma, Adobe Creative Suite, and modern design workflows. Curiosity and practical experience with AI tools, generative design, prototyping tools, or other emerging creative technology. A continued love of making. You still design, still experiment, and still care deeply about the final result. Bonus skills may include motion design, animatio