Senior Brand Strategist

About the role

Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations. As the Senior Brand Strategist at MrBeast , you are the Lead Storyteller and Commercial Architect behind our partnerships. Sitting at the intersection of Creative, Sales, and Production, you are responsible for turning ambitious ideas into undeniable, data-backed pitches that leverage the full power of our portfolio. You own the entire narrative arc - from ideation and deck design to budget validation, C-suite presentations, and a clean, profitable handoff to the Activation team. This role blends creative intuition with commercial rigor and is critical to winning and scaling high-impact, multi-platform partnerships. This role is based in New York, where you'll work in-office five days per week, or Los Angeles, where you'll operate in a fully remote environment while maintaining tight, daily collaboration with teams in New York (Product Solutions and Sales) and North Carolina (Activation and Production). Regardless of location, you'll be expected to operate on Eastern Standard Time (EST) hours to stay aligned with headquarters, deal flow, and production timelines.

Responsibilities

• Strategic Storytelling & Pitch Design:
• Lead cross-functional creative brainstorms with Sales, Content, and Creative teams, extracting and refining ideas into sellable concepts
• Own strategic responses to high-priority RFPs, identifying win themes and ensuring all requirements are met with compliant, compelling solutions
• Design visually compelling client decks in Google Slides that clearly structure narrative, solution, and timeline
• Act as the feasibility filter between Sales ambition and Production reality by vetting concepts directly with Content and Production teams
• Serve as guardian of the MrBeast brand voice, ensuring concepts align with audience expectations, platform trends, and brand safety
• Apply deep knowledge of YouTube algorithms and TikTok trends to sell cultural moments - not just impressions
• Expand pitch scope by integrating multiple Lines of Business (LOBs) and activating secondary channels to enhance primary campaigns
• Use AI tools (Gemini Pro, NotebookLM, etc.) to create rapid concept storyboards and visual proofs that help clients instantly envision the final product
• Commercial Rigor & Deal Handover:
• Own the transition from Sale to Production by creating the Sold Sheet - a definitive record of everything sold
• Ensure deal terms in contracts align precisely with proposed programs
• Serve as pricing and margin gatekeeper, structuring custom integrations to meet market expectations while adhering to internal margin requirements
• Communicate strict budget parameters to Brand Activation Leads to protect profitability
• Architect upsell opportunities directly into initial pitch structures to maximize deal size from day one
• Research, Data & Vertical Strategy:
• Build vertical-specific sales narratives and decks (e.g., CPG, Auto, Tech) using public and proprietary research
• Maintain working expertise in audience psychographics and performance data across Google Analytics, Nielsen, and Viewstats
• Go beyond surface-level metrics by mining YouTube data and AI-assisted research to validate selling propositions
• Partner with Activation Leads on post-campaign retrospectives to extract "Why We Won" insights and convert performance data into future sales leverage
• Operational Support & Systems:
• Support the Director of Product Marketing in maintaining the Single Source of Truth (SSOT) for all sales collateral
• Help standardize pitch decks, deal terms, and sold sheets across the organization
• Act as a feedback conduit, surfacing client objections, market signals, and product gaps to continuously improve our commercial offering
• High-Stakes Client Presentation:
• Present creative and strategic concepts confidently to C-suite executives
• Pivot in real time during live presentations, offering viable alternatives without overpromising or breaking production constraints

Requirements

• 8-10+ years in Strategy or Planning at a top-tier digital publisher, social platform, or creative agency
• Proven leadership on seven-figure, multi-platform

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