Marketing Specialist

About the role

Reporting to the Director, Marketing & Brand, the Marketing Specialist provides strategic marketing support and coordination for Brock's integrated marketing initiatives across assigned portfolios. Working closely with internal partners, the incumbent translates strategic direction into audience-focused marketing plans and campaigns that support growth, engagement, and brand objectives. The Marketing Specialist applies audience insights and performance data to inform recommendations, optimize performance, and coordinate complex, collaborative initiatives across the University. The Marketing Specialist will: Define and continuously refine audience segments, value propositions, and market opportunities for assigned portfolios, aligned with University priorities; Contribute to the development of annual marketing strategies and plans with the Director; Develop, coordinate, and execute integrated marketing plans and campaigns that align audiences, messaging, channels, timelines, and resources; Collaborate with internal and external partners to deliver audience-focused marketing initiatives aligned with strategic objectives; Define and monitor success metrics aligned with marketing objectives and growth outcomes; Support testing, optimization, and continuous improvement of marketing initiatives based on performance data, audience insights, and market intelligence; Leverage data, research, and performance findings to identify opportunities, risks, and areas for improvement; Serve as the primary marketing contact for assigned portfolios, building relationships and maintaining an understanding of objectives, priorities, and opportunities; Translate business objectives and needs into clear marketing briefs and actionable plans; Facilitate alignment among stakeholders, subject matter experts, and marketing resources throughout the planning and execution process. Key Skills and Experience: Undergraduate degree in Marketing, Public Relations, Communications or in a related field, or the equivalent combination of education and experience; Experience in strategic marketing or communications, with proven success in driving revenue growth through effective marketing; Experience planning and prioritizing marketing initiatives aligned to organizational goals; Broad experience across core marketing disciplines, with demonstrated depth in at least one area (e.g., digital marketing, content strategy, campaign planning, or analytics); Experience applying audience segmentation, persona development, and/or journey thinking to inform marketing approaches; Experience working with marketing technology, marketing automation, analytics, and related platforms that support marketing execution, measurement, and optimization; Experience working with data, insights, and performance metrics to inform decisions and optimize outcomes; Experience developing and applying marketing strategies across multiple channels; Strong prioritization and judgment skills in environments with competing demands; Ability to apply brand and messaging guidelines consistently across marketing initiatives; Solid proficiency with standard office and collaboration tools (e.g., Microsoft Office, project management platforms); Promotes and embodies inclusivity and respect within the workplace and the broader community; Strong communication and relationship management skills; Ability to translate strategic direction into clear, actionable marketing plans and initiatives. Preferred or Asset Skills: Experience working in post-secondary or similarly complex, multi-stakeholder environments; Experience contributing to or developing marketing frameworks, planning approaches, or playbooks. Salary and Total Rewards: Job Grade L, Salary Scale ($67,721-108,353); Target Hiring Range: $67,721-$70,000* This is a permanent position that includes: Health & Dental Benefits: Comprehensive extended health, dent