Marketing Operations & Digital Campaigns Manager

About the role

The Marketing Operations & Digital Campaigns Manager is responsible for the operational execution of marketing programs for PROS Travel. PROS Travel operates in a concentrated global market -- marketing here is not about volume, it is about precision, timing, and depth. Every campaign touchpoint, email send, and paid impression is directed at known stakeholders within identified accounts, and this role is the infrastructure that makes that motion run reliably. This role combines marketing operations, email marketing, ABM platform administration, and paid digital campaign execution. Working closely with Sales, Revenue Operations, Product Marketing, and the Web, this role ensures campaigns launch on time and all activity is accurately tracked and attributable to account engagement and pipeline. Based in Sofia, Bulgaria and reporting to the Senior Manager, ABM & Digital, this is a hands-on senior individual contributor role. The foundation is systems reliability and data integrity -- everything else is built on top of that. Day in the Life of the Marketing Operations & Digital Campaigns Manager : Serve as the primary administrator of the marketing technology stack, including marketing automation, Salesforce campaign management, ABM platform, and ad tech tools -- ensuring all systems are configured correctly, account targeting is current, and platform activity is aligned to active marketing initiatives. Maintain Salesforce campaign hygiene and marketing attribution integrity, ensuring campaign records, contact associations, lead source data, and influenced pipeline reporting are accurate and trusted by Sales and Revenue Operations. Implement and maintain campaign tracking frameworks including UTM structures, conversion tracking, email engagement metrics, and digital attribution methods to ensure all marketing activity is measurable across channels. Maintain campaign governance and operational discipline across marketing systems, ensuring consistent naming conventions, accurate data capture, and reliable reporting standards in coordination with Revenue Operations. Own the operational execution of campaigns from setup through launch, including audience segmentation, asset deployment, platform configuration, and launch coordination across marketing automation, CRM, email, and paid digital channels. Plan, build, and execute email marketing programs including campaign emails, nurture streams, event communications, and customer lifecycle sequences with strong segmentation, suppression logic, and deliverability practices to reach the right airline stakeholders. Manage audience segmentation and account-based contact targeting for campaigns, including buying group lists, account-matched audiences, and data hygiene to ensure programs reach the correct contacts within priority airline accounts. Partner closely with the Web to connect paid campaigns, email journeys, landing pages, and lead capture forms into cohesive campaign experiences from first engagement through conversion. Execute paid digital campaigns across LinkedIn Ads, Programmatic, and Google Ads, including account-matched audience targeting, campaign setup, budget pacing, performance monitoring, and optimization within defined monthly spend parameters. Maintain marketing performance dashboards that provide clear visibility into campaign execution status, account engagement, and marketing's contribution to pipeline -- ensuring leadership and Sales have reliable, timely reporting. Required Qualifications - About you: 5-7 years of experience in marketing operations or campaign management within a B2B technology organization, preferably in a vertical or account-focused marketing model. Hands-on experience managing a marketing automation platform and executing targeted email programs -- including segmentation, nurture workflows, and deliverability management for named-account audiences, not high-volume batch sends. Direct experience with Salesforce campaign management and attribution reporting in a CRM-integrated marketing environment. Experience working with an ABM platform -- managing named account lists, intent signals, buying group targeting, and account-level engagement tracking (HubSpot, 6sense, Demandbase , or equivalent). Practical experience executing paid digital campaigns on LinkedIn Ads and Google Ads with account-matched and contact-matched audience strategies. Experience implementing campaign tracking frameworks including UTMs, form tracking, and attribution methods in an account-based environment. Strong analytical skills with experience building marketing performance dashboards that report on account engagement and pipeline influence, not just lead volume. Comfortable operating in a focused, relationship-driven market where precision and data quality matter more than throughput. Highly Preferred: HubSpot certification or hands-on HubSpot experience preferred. Airline, travel technology, or enterprise B2B SaaS experience preferre