[lta-Cc] Assistant Manager, Digital & Social Media

Responsibilities

• -Conceptualise, develop and execute digital communications plans that educate, entertain and connect with online audience - from breaking down complex transport policies and developments to telling compelling stories about our land transport network and the people behind it.
• -Create multimedia content including infographics, GIFs, videos and livestreams
• -Collaborate with stakeholders, vendors and content publishers/influencers to amplify LTA's messages
• -Plan and manage digital campaigns, optimising performance within budget and time constraints
• -Analyse campaign metrics, recommend adaptive strategies quickly, and prepare reports to management
• -Monitor online sentiments related to LTA's issues and work closely with stakeholders to quickly craft appropriate responses to address issues/misconceptions and enhance online engagement
• [What we are looking for]
• -Knowledge in Mass Communications, Digital/Social Media/Marketing, or related field
• -At least 3 years of experience in a related field preferred.
• -Strong written and verbal communication skills
• -Good understanding of social media platforms and emerging trends
• -Creative thinker with a flair for storytelling
• -Experience in digital content creation, campaign management

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