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Global Launch and Commercial Operations Lead, Dravet

External
Biogen logoBiogen · Baar, Switzerland
Full-timeOn-site1w ago
Leadership
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Responsibilities

  • Orchestrate end-to-end launch execution, at global and local levels and embed customer & market intelligence into launch decisions
  • Lead cross-functional alignment across functions - e.g., Marketing, Medical, Market Access, Insights, PAG, PO&T, GAM, Regulatory
  • Orchestrate and lead continuous engagement with local teams to support and enable country team onboarding and engagement, implementation of launch readiness activities, including cascading down global materials
  • Drive strategic and operational rigor in building and managing integrated launch plans, with clear roles & responsibilities and workstreams interdependencies
  • Own launch stage gates, readiness milestones, and governance forums
  • Ensure all functions are aligned to critical path and launch timing
  • Track performance post-launch and adapt strategy in real time
  • Identify risks across strategy, execution and market dynamics and drive mitigation and clear escalation to leadership
  • Define success KPIs, including: uptake curves / adoption, market share evolution, customer engagement metrics, ROI of launch investments
  • Ensure launch strategy reflects real-world treatment dynamics, access barriers and payer expectations, competitive positioning
  • Take the lead in select insight generation or data analytics task, as needed, in collaboration with global and / or local teams
  • Foster a positive team culture through expert meeting facilitation, team health checks, collaborative and values-based decision-making, clear ways of working and team engagement
  • Lead design and execution of key external engagement initiatives to HCPs, patients, caregivers
  • Define and drive the global engagement strategy across HCPs, patients, and caregivers, ensuring alignment with brand positioning and launch objectives
  • Lead the development of omnichannel cross functional customer engagement plans and oversee execution of unbranded disease education and awareness campaigns, in partnership with Medical and PAG, among others
  • Co create content with key markets and deliver content ready for deployment world wide pull trough in countries
  • Ensure all external-facing initiatives are insight-driven, compliant, and tailored to regional/local needs, while maintaining global consistency
  • Partner with affiliates to adapt and activate engagement strategies locally, ensuring relevance and impact across key markets
  • Lead integration of: market research, competitive intelligence, customer insights (HCP, patients, advocacy) to inform external engagement strategies and initiatives

Requirements

  • Required Skills:
  • Bachelor's Degree required; Advanced Degree (MBA, PhD, or equivalent) preferred
  • 10+ years of experience in the pharmaceutical or biotechnology industry with at least 3 years in strategic or tactical roles supporting launch readiness
  • Proficient with MS Office Suite, Teams, and project management software
  • Profound commercial experience, preferably in local affiliate envir

Benefits

Health insurance

Additional Information

About This Role: The Global Launch and Commercial Operations Lead is a senior individual contributor accountable for the end‑to‑end governance, readiness, and execution excellence of Biogen's global commercial launch of zorevunersen - a potential first-in-class disease-modifying therapy for Dravet syndrome. This role is accountable for leading cross-functional and cross-regional matrix teams to develop and execute robust launch plans, provide launch progress updates for leadership, build and enhance organizational capabilities for launch via new methods, tools; and maximize launch excellence know-how across teams to enhance and accelerate decision-making. In addition, the role leads the design and implementation of critical cross-functional initiatives - spanning external engagement (HCPs, patients, caregivers) and advanced insight generation, in collaboration with cross-functional partners - to strengthen launch impact and inform strategic decision-making.


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