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Marketing Manager

External
HD Exteriors logoHd Exteriors · Dumfries, VA
$100K–$125K/yrFull-timeOn-site1w ago
iOS
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Responsibilities

  • Paid Advertising
  • -Build, manage, and optimize Google Ads and Microsoft Ads campaigns
  • -Create and manage Facebook/Meta ad campaigns
  • -Monitor ad spend, cost per lead, and conversion metrics across all channels
  • Lead Management
  • -Monitor all lead sources and track effectiveness
  • -Manage appointment setters and oversee the lead rehash process
  • -Identify and evaluate new lead sources and partnerships
  • -Renew and manage third-party lead source subscriptions
  • Media & Content
  • -Design ad creatives, social graphics, and marketing materials using Canva, Photoshop, or similar tools
  • -Manage and update content across marketing channels
  • Events
  • -Plan and manage 3-5 weekend home shows per year
  • Reporting & KPIs
  • -Build and monitor marketing reports
  • -Track KPIs including cost per lead, lead volume, conversion rates, and ROI by channel
  • -Report directly to ownership on marketing performance
  • Additional Experience (Preferred, Not Required)
  • These are areas we're growing into. Experience here is a strong plus:
  • -Video - Shoot and edit short-form video for social media
  • -Website & Landing Pages - Edit and optimize WordPress pages using Elementor
  • -Direct Mail - Design and execute direct mail campaigns
  • -Email Campaigns - Build and run email marketing strategy
  • -Workflow Automation - Design and monitor email, call, and SMS workflows to improve speed-to-lead
  • and conversion rates
  • -AI-Powered Lead Handling - We're implementing AI tools for voice, chat, email, and SMS lead handling.
  • You'd help monitor and refine that strategy as it evolves.
  • -SEO Coordination - Work with our third-party SEO team, provide assets, and help guide site
  • performance goals

Requirements

  • -5+ years of hands-on marketing experience - you've personally run ad accounts, not just managed
  • people who do
  • -Comfortable across platforms - Google Ads, Meta Ads, Microsoft Ads, email marketing, social media
  • -Tech-savvy - you pick up new tools quickly and aren't intimidated by CRMs, automation platforms, or AI
  • -Data-driven - you make decisions based on metrics, not gut feel
  • -Self-directed - you don't need someone telling you what to do every day
  • -Home services or contractor industry experience is a plus but not required
  • -Local to the Northern Virginia area - this is a hybrid role based out of our Dumfries office

Benefits

-Salary: $100,000 - $125,000 depending on experience-Performance Bonus: Profit share (percentage negotiated based on experience)-Health Insurance: Medical, dental, and vision - $500/month employer contribution-401(k): With 3% company contribution-PTO-Autonomy: You'll own the marketing function and have a direct line to the owner-Growth: We're a company that's investing in marketing, technology, and scale - not cutting cornersHow to ApplySubmit your resume and a brief note on your paid advertising experience - specifically which platformsyou've managed and approximate monthly budgets. We're not looking for a cover letter essay, just enough toknow you've actually done this work.HD Exteriors is an equal opportunity employer.Company DescriptionFamily-Owned Home Improvement company built on strong moral & ethical principles and values. We are always striving to provide clients great customer service for all their Outdoor Living dreams! HD Exteriors is an equal opportunity employer and consider all qualified candidates.Salary: $100,000 - $125,000 depending on experiencePerformance Bonus: Profit share (percentage negotiated based on experience)Health Insurance: Medical, dental, and vision - $500/month employer contribution401(k): With 3% company contributionAutonomy: You'll own the marketing function and have a direct line to the ownerGrowth: We're a company that's investing in marketing, technology, and scale - not cutting corners

Additional Information

About HD Exteriors HD Exteriors is a growing home exteriors contractor with multiple locations serving Northern Virginia, Maryland, and Richmond. We specialize in decks, patios, porches, screen rooms, and more. We're looking for a hands-on Marketing Manager to own and execute our entire marketing operation - from paid ads to lead management to campaign strategy. This is not a "manage the team" role. You are the team. We need someone who rolls up their sleeves, builds campaigns, monitors performance, and drives results. You'll have support from third-party partners (SEO, etc.), but day-to-day execution is on you. The candidate selected will need to have a broad marketing understanding and prioritize tasks based on the potential impact. Ideal candidate is organized and keeps a regular weekly schedule.

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