Turn the brand platform into clear creative direction for social and creator content
Own the creative testing roadmap: define hypotheses, test, learn, and scale what works
Partner with the paid social team to align creative strategy with campaign performance
Brief and manage creators and internal teams to deliver high-quality short-form video content
Build and manage a small roster of creators who represent the brand authentically
Use insights and performance data to improve creative output and messaging
Ensure consistency across paid and organic social channels
Explore AI tools and workflows to improve creative speed and efficiency
Requirements
8+ years of experience in brand, social creative, content strategy, or similar roles
Strong experience working with creators and short-form content production
Solid understanding of platforms like Meta, YouTube, and TikTok
Proven ability to turn brand ideas into effective ads and social content
Data-informed mindset with strong creative judgment
Experience briefing and managing creators and creative production
Comfortable making clear go/no-go creative decisions
Hands-on experience using AI tools for creative production or iteration
Fluent English and German skills at minimum C1 level
Experience in marketplaces, classifieds, automotive, or similar industries; experience scaling creator-led or UGC content strategies; experience working in international or multi-market environments is a plus
What This Role Is Not
A community or social media management role
A pure performance marketing or media buying role
A traditional brand campaign role focused only on large launches
An agency coordination role without creative ownership
A culture of growth
For a career where you can drive our business and shape your future,
Additional Information
A career driven by you. Join AutoScout24 Group and experience life in the fast lane. We're not just leading the market; we're creating it. We're constantly innovating, evolving and transforming things for our customers. We're driven, ambitious and determined to do our best work, together. For a career that doesn't stand still, where you can put your ideas in the driving seat and change the way the world moves, join our global community.
As Senior Creative Strategist , you will shape how our brand shows up across paid social, YouTube, creator partnerships, and organic channels.
Your focus will be turning our brand strategy into clear, practical creative direction that works in-market. This means defining how the brand comes to life across ads, creators, and content formats in a way that is consistent, distinctive, and effective.
You will work closely with creators, agencies, and internal teams to bring that direction to life through high-quality short-form video and social creative. In partnership with the paid social team, you will help define the creative testing roadmap, using campaign insights and performance learnings to understand what resonates and continuously improve creative effectiveness over time.
Paid social and online video are key channels for rapid learning and iteration. You will use those learnings to strengthen how we show up across channels and help evolve how the brand is expressed going forward.
Autoscout24 · Berlin (germany)