Global Marketing Manager, Made in USA - GTM Readiness

About the role

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today. JOB MISSION: Made in USA is New Balance's defining differentiator - the tangible expression of what makes the brand singular. It lives where American craft, premium design, and real cultural authority meet. Bringing it to market with the precision it deserves is a serious undertaking. This role exists to do exactly that. The creative vision and marketing strategy for MADE come from the Global Head of Energy Marketing and our external Creative Director. Your job is to make that vision real - driving the end‑to‑end GTM process for seasonal collections, brand initiatives, and campaigns with clarity, rigor, and pace. Doing this well requires more than operational strength. MADE operates at the top of the premium fashion and sneaker world, and you'll work with people deeply rooted in that culture. You need enough fluency to track the conversation, communicate intelligently with creative partners, and ensure execution honors the intent. The creative direction isn't yours to shape - it's yours to deliver. If you take pride in executional excellence, believe details separate great from good, and can operate confidently in a premium creative environment without needing to own the vision, this role will feel like home. MAJOR ACCOUNTABILITIES: GTM Delivery Own and manage the end-to-end GTM process for Made in USA across two Seasonal Collections and one brand-led initiative per year, with a specific focus on ecomm and retail readiness Own the Widen asset management process - ensuring all assets are uploaded, named, and distributed accurately and on schedule Manage 360-degree timelines across the Creative Director's team and all cross-functional partners, ensuring go-to-market deadlines are consistently met Oversee budget management and reporting Coordinate Across the Business Serve as the primary operational point of contact between the Creative Director's team, global markets, and internal functions including PR, Social, Digital, Ecomm, NB Retail, and wholesale partners Collaborate with Product, Merchandising, Finance, Athlete Integration, and Legal/Trademarks teams to coordinate all campaign elements from planning through execution Manage seasonal sell-in coordination in partnership with the Creative Director and Product/Design teams across Footwear and Apparel Place and manage seeding orders, ensuring NB ambassadors are serviced accurately and on time Ensure Executional Integrity Own alignment to the Made in USA Playbook, ensuring a cohesive brand message is maintained accurately across all consumer touchpoints Act as a reliable operational counterpart to the Global Head of Energy Marketing - keeping process on track, flagging risks early, and ensuring nothing falls through the gaps Partner with regional counterparts to ensure the MADE platform is executed effectively and consistently across global markets Track, collect, and synthesize business unit results for presentation to senior management and the Creative Director REQUIREMENTS FOR SUCCESS: 5+ years of marketing experience with a strong track record managing complex, multi‑workstream GTM and campaign delivery; skilled in project management tools such as Asana and Widen Budget management expertise with the ability to steward resources effectively across initiatives Exceptional communicator who writes clearly, leads productive meetings, and represents teams confidently at all levels Culturally fluent , with familiarity in premium fashion, luxury, and sneaker/streetwear; able to engage credibly with creative partners and make informed executional decisions Highly organized, proactive, and collaborative , bringing structure to fast‑moving, creative environments while maintaining a low‑ego, delivery‑focused approach Bachelor's degree in Business, Marketing, Communications, or a related field, plus experience working across international markets and within culturally relevant brands, agencies, or media companies Boston, MA Headquarters - (NB) Only Pay Range: $122,100.00 - $157,500.00 - $192,900.00 Annual (actual base pay varying based upon, but not limited to, relevant experience, time in role, internal equity, geographic location, and more.) Regular Associate Benefits Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks - opportunities like