GTM Strategy & Operations

Responsibilities

• Own GTM business metrics reporting to drive better decision-making, including sales productivity, rep attainment, and market analysis
• Model sales incentives and compensation plans and ensure reps are paid accurately and on time
• Lead flow prioritization and optimization
• Perform segmentation and territory analysis to drive focus on strategic accounts
• Partner with leadership to forecast pipeline, revenue, and productivity with precision and accountability
• Design and maintain dashboards and analytics frameworks that enable data-driven decisions across Sales and Marketing
• Identify and implement process and tooling improvements across the GTM technology stack, including CRM, reporting, lead routing, and attribution
• Collaborate cross-functionally with Finance, Product, and Marketing Operations to align on targets, coverage models, and reporting definitions
• Translate data into clear insights and recommendations that improve sales efficiency and go-to-market strategy

Requirements

• 2 to 4 years of experience in GTM, revenue, or sales operations with strong analytical and modeling skills
• Proven experience with CRM and reporting tools such as Salesforce, HubSpot, Looker, Tableau, or equivalent
• Deep understanding of sales compensation, pipeline analytics, and territory design
• Highly analytical with a strong interest in digging into data to find patterns, trends, and opportunities
• Comfortable translating data into insights that influence decision-making across leadership
• Excellent communicator and collaborator who works cross-functionally with Sales, Marketing, and Finance
• Experience supporting fast-growing, early-stage SaaS or AI companies, with exposure to SQL or advanced data visualization tools
• Location
• This is an on-site role based in our Union Square, NYC office, designed for builders who thrive on speed, iteration, and meaningful impact.
• Note: All official communication from Profound will come from a @tryprofound.com email address. If you're contacted by anyone using a different domain, please disregard and report it as spam.

Benefits

Additional Information

Profound is the marketing platform for the AI era. As people increasingly turn to ChatGPT, Perplexity, and Gemini to decide what to buy, we give brands the intelligence to see how AI represents them and the Agents to act on it. Today, ~13% of the Fortune 500, plus companies like Ramp, Figma, Chime, Calendly, and DocuSign, use Profound to turn AI Search from a black box into a measurable growth channel. Backed by Lightspeed, Sequoia, Kleiner Perkins, and Khosla Ventures at a $1B valuation, we're a lean, fast-moving team across NYC, SF, Buenos Aires, and London, shipping at a relentless pace and defining a new category at the biggest shift in marketing in 25 years. If you want to do the best work of your career at the frontier of AI, come build it with us. In our GTM Strategy and Operations role, you will build and manage the systems, reporting, and insights that drive Profound's go-to-market engine. You will partner closely with Sales, Marketing, and Finance to ensure our GTM teams have the clarity, structure, and incentives they need to drive growth efficiently and predictably.

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