Manager, Social Media & Content

Responsibilities

• Identify and develop content opportunities from NTU's diverse research activities, publications and academic milestones for amplification via social media, most notably LinkedIn.
• Write and edit social media posts for different platforms, accounts and target audiences, adopting the appropriate tone of voice.
• Manage end-to-end content operations for assigned accounts, including scheduling, publishing, community engagement and performance reporting.
• Apply platform best practices in format choice, tagging, and hashtags to optimise content reach and discoverability.
• Track and analyse content performance, and translate findings into clear recommendations.
• Identify high-performing content for further amplification through both organic and paid means.

Requirements

• A good bachelor's degree in Communications, Journalism, or a related discipline.
• At least 6 years of relevant experience in content creation, digital communications or journalism.
• Proven ability to write across diverse voices - pitched at different levels of seniority - and subject matter, with sensitivity to tone and style.
• Experience managing corporate and/or executive social media accounts, with a strong working knowledge of LinkedIn as a content platform for professionals.
• Comfortable with social media analytics and using data to inform content decisions.

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Company Intel

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