Director, Audience Development

About the role

Strategy & Planning Develop and own the integrated organic marketing strategy Translate business objectives into channel-specific roadmaps and measurable KPIs Ensure messaging consistency and brand alignment across all owned media Identify growth opportunities through audience insights, and performance trends Landing Page Optimization & Site Experience Drive a robust learning agenda to ensure that landing pages continue to convert new customer at effective rates Work with cross-channel collaborators to map landing pages to customer segments and channels Use strong customer segment and intent instincts combined with dynamic, personalized and scalable approaches to maximize CRO Consider and evolve overall site experience and the right balance between learning and exploration vs. Direct conversion Social Media and Community Define social media growth and engagement strategy across key platforms Establish stronger monitoring, engagement and perception on community platforms Improve trust scores in third party platforms including Trust Pilot Guide platform-specific content adaptations and performance optimization Monitor trends and emerging formats to keep the brand competitive Partner with Paid Social Content Marketing Ensure content is optimized for discoverability and engagement Drive editorial calendar planning aligned with product launches, campaigns, and seasonal priorities Maintain quality, tone, and brand voice standards Performance & Optimization Establish clear metrics and reporting frameworks across channels Analyze performance data to inform experimentation and continuous improvement Drive a test-and-learn culture within the team Demonstrate contribution to brand growth and pipeline impact Team & Cross-Functional Leadership Lead and develop team members Partner with brand, demand generation, product marketing, and sales Align organic marketing efforts with broader campaign initiatives Manage agency or freelance partners as needed About you: 10+ years of experience in audience acquisition, growth, or performance marketing within a high engagement category in a direct-to-consumer business with a strong track record of driving net subscriber growth. Subscription experience a plus Deep expertise in full funnel acquisition strategy, including prospecting, conversion optimization, onboarding, and lifecycle value optimization Proven ability to use data and experimentation to improve key subscription metrics such as CAC, LTV, payback period, churn, and retention Strong proficiency with analytics, attribution, and martech platforms, including first‑party data activation and audience segmentation Demonstrated success leading, mentoring, and scaling high performing acquisition teams Strong cross functional collaboration skills, with experience partnering closely with product, lifecycle, analytics, finance, and brand teams Strategic mindset with the ability to balance short‑term performance goals and long‑term subscriber value and brand health An agile marketer who can work under pressure to make pivots #LI-Hybrid Company Overview McAfee is a leader in personal security for consumers. Focused on protecting people, not just devices, McAfee consumer solutions adapt to users' needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protects their families and communities with the right security at the right moment. Company Benefits and Perks: We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees. Bonus Program 401k Retirement Plan Medical, Dental, Vision, Basic Life, Short Term Disability and Lo