Consumer Audience Specialist

About the role

Chevron is a leading multinational energy company with operations in over 180 countries. Founded in 1879, Chevron has a rich history of innovation and growth, making significant contributions to the global energy landscape. Chevron markets Caltex® fuels, lubricants and other petroleum products in the Philippines. Our network of service stations, terminals and sales offices forms the backbone of our presence in the Philippines. In March 2020, Chevron sold its 45% non-operated interest in the Malampaya natural gas field. This was the first natural gas development and largest industrial project in the Philippines. From the Philippines, we provide operational support for Chevron offices on five continents. The workforce supplies transactional, processing and consulting services in areas ranging from finance to information technology. Chevron operates through two subsidiaries in the Philippines. Our Downstream company is Chevron Philippines Inc. We also operate a business processes support organization through Chevron Holdings Inc. There are two Chevron companies operating in the Philippines: Chevron Holdings Incorporated (CHI) and Chevron Philippines Incorporated (CPI). CHI is a shared services center providing transactional, processing, and consulting services in the areas of finance and accounting, information technology, supply chain management, human resources, downstream customer service and marketing. Established in 1998, CHI serves Chevron affiliates in six continents around the world. Over the years, it has grown to be one of the leading members of the shared services industry in the Philippines. CHI has received various recognitions as a top employer: the 2024 Circle of Excellence for CSR Company of the Year; 2024 Top 10 Fortune 500 companies; 2023 HR Asia best companies; 2022 Diversity Company of the Year; 2021 Asia's Best Employer Brand Award; 2021 Global Best Employer Brand Award; 2020 HR Asia Best Companies to Work for in Asia; 2019 Circle of Excellence, Top Employer Category at Asia CEO Awards, and the 2018 Wellness Company of the Year at the same Asia CEO Awards. CPI markets the Caltex brand of top-quality fuels, lubricants, and petroleum products through a network of service stations, terminals and sales offices. We have an exciting opportunity for a Consumer Audience Specialist . This role will be based in 6750 Building, Makati City, Philippines . The Consumer Audience Specialist role is a hands-on key contributor to driving consumer acquisition, retention, and engagement across Chevron's marketing channels. The ideal candidate combines strong analytical skills with operational agility to deliver high-performing campaigns. Responsibilities include data interpretation, stewardship, and continuous improvement to optimize marketing effectiveness. Responsibilities for this position may include but are not limited to: Audience Strategy & Segmentation Develops audience segments over time using behavioral insights, predictive analytics and/or AI-driven analysis Defines audience logic and recommends targeting criteria for personalized marketing journeys Data Stewardship & Enablement Verifies and validates data availability for Journey Delivery and campaign execution Provision audience data to campaign specialists across B2C and B2B channels Maintain and evolve RFM (Recency, Frequency, Monetary) modeling frameworks Act as a data steward and end-user advocate for data quality and usability Cross-Functional Collaboration Liaise with internal teams to ensure seamless campaign execution. (i.e. Marketing Technology, Data Science, Programs) Strong partnership with the Customer Experience Data Analyst Performance & Optimization Monitor audience performance metrics and campaign effectiveness. Provide support to all data analysis for overall Marketing performance measurement (ROI) Support the development of dashboards and visualizations to inform decision-making Contribute to the Audience Analysis Roadmap (Descriptive → Predictive → Prescriptive) About You We know our greatest resource is the ingenuity, creativity and innovation of our people. Applications from motivated and talented individuals with a keen interest in the energy industry are encouraged. Required Qualifications: Bachelor's degree in Marketing, Business Analytics, or related field 2+ years of experience in marketing operations or audience management Experience with designing and delivering Azure API and associated data platform solutions Familiarity with SQL and data visualization tools (e.g., Tableau CRM) Experience working in a global operations organization Strong communication and project management skills