Product Marketing Manager

About the role

Own product positioning and messaging Define and refine ICP and target segments Plan and execute go-to-market (GTM) strategies Work closely with Product team on launches and feedback loop Partner with Performance Marketing to build and optimize funnels Improve lead quality and conversion (MQL → SQL) Create sales enablement materials (decks, use cases, messaging) Ensure alignment between Product, Marketing, and Sales 1+ year in Product Marketing / B2B Marketing Background in tech / iGaming / fintech / affiliate Proven track record of launching products or features (GTM) Define ICP and segmentation Develop value proposition and positioning Conduct customer research (custdev, interviews) Analyze market trends and competitors Translate product features into customer value Strong understanding of B2B funnels and customer journey Ability to work with data and optimize conversion Cross-functional collaboration (Product, Performance, Sales) Competitive salary. A friendly and creative atmosphere. Opportunities for professional growth and development. Flexible working hours and remote work options.

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Company Intel

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