Principal Product Marketing Manager

About the role

As the Principal Product Marketing Manager, you will own the go-to-market strategy, positioning, and execution for our core remittance product and new offerings across the EMEA and APAC region. Reporting to the VP, E&A Marketing, this is a senior individual contributor role - and the only dedicated product marketing presence in the region - which means you'll operate at both ends of the spectrum: setting the strategic direction and rolling up your sleeves to make it happen. This role is built for someone who genuinely thrives in that combination. You're as comfortable developing positioning and messaging as you are writing a creative brief, running a launch, or building a campaign from scratch. You will have the best in class AI tools available and use them as a core part of how you work, enabling you to move faster and think sharper without sacrificing quality. This is a hybrid role, with 2-3 days expected in our London office near Warren Street. You Will: Own product launches across E&A. Partner with our product and GM teams to support end-to-end go-to-market for new features and product experiences across the EMEA and APAC region. You'll support the strategy and own the execution, balancing speed with rigour to drive measurable business impact. Own regional positioning and messaging. Develop and steward the strategic positioning for E&A's core audiences and customer groups. Translate deep market intelligence and customer insight into differentiated narratives that drive adoption and preference with customers. Provide integrated campaign leadership. Partner with the wider Marketing, GM, Product, and Pricing teams to lead major campaigns from brief to in-market execution. You'll be the strategic anchor ensuring coherence across every touchpoint. Develop a strong working knowledge of E&A's core audiences: their financial behaviours, motivations, and unmet needs, and use that understanding to sharpen positioning and inform campaign strategy. Provide leadership with clear insights, audience and market intelligence, and recommendations that shape broader product and marketing decisions across the region. You Have: 8+ years in a data-driven B2C product company, with a strong track record of owning go-to-market strategy end-to-end. Experience launching products and features across diverse international markets, ideally across multiple EMEA or APAC countries, with the cultural fluency to develop messaging that resonates locally, not just regionally. Genuinely AI-native. You use AI tools everyday to accelerate research, sharpen briefs, test positioning, and scale execution. You're actively building workflows that compound over time, and you see this as a meaningful professional differentiator, not a trend to keep up with. Exceptional positioning and messaging skills. You can move from raw insight to a sharp, differentiated narrative and know the difference between messaging that's technically accurate and messaging that actually works. Strong analytical foundation. You're comfortable interrogating unit economics, cohort data, and funnel metrics, and you use them to make sharper decisions. Proven ability to influence without authority. You've driven alignment across Product, Brand, Creative, and Growth in complex, scaling organisations. Comfortable operating across the full strategic-to-executional spectrum. You don't wait for the org to scale around you and find ways to move at pace and produce high-quality work. Experience in fintech, payments, or a similarly regulated consumer category is a plus. #LI-Hybrid