Localization Program Manager

About the role

At Sierra, we're creating a platform to help businesses build better, more human customer experiences with AI. We are primarily an in-person company based in San Francisco, with growing offices in Atlanta, New York, London, Paris, Madrid, Munich, Singapore, Japan, and Sydney. We are guided by a set of values that are at the core of our actions and define our culture: Trust, Customer Obsession, Craftsmanship, Intensity, and Family. These values are the foundation of our work, and we are committed to upholding them in everything we do. Our co-founders are Bret Taylor and Clay Bavor . Bret currently serves as Board Chair of OpenAI. Previously, he was co-CEO of Salesforce (which had acquired the company he founded, Quip) and CTO of Facebook. Bret was also one of Google's earliest product managers and co-creator of Google Maps. Before founding Sierra, Clay spent 18 years at Google, where he most recently led Google Labs. Earlier, he started and led Google's AR/VR effort, Project Starline, and Google Lens. Before that, Clay led the product and design teams for Google Workspace.

Responsibilities

• International Expansion Strategy
• Contribute to the the country expansion playbook: build and document repeatable processes, and coordinate execution across product, marketing, design, sales, and operations
• Partner with GTM Ops to align localization priorities with country expansion plans and commercial timelines
• Program Management
• Own and communicate the localization roadmap across all workstreams, keeping stakeholders aligned on priorities and timelines
• Drive cross-functional program management across product UI, product documentation, website, sales assets, and digital campaigns
• Manage our translation vendors and tooling - including turnaround expectations, quality standards, and delivery - while continuously evaluating whether our tooling is set up to scale with us
• Establish and own a QA framework across all localization projects, setting quality standards and ensuring consistency across markets and asset types
• Marketing & Web
• Coordinate localization rollout priorities with the marketing team and web producer across website, content, sales assets, and digital/search ads
• Design and champion best practices for digital localization in partnership with the web producer and translation vendor
• Product & Design
• Partner with Product, Engineering, and Design teams to define and integrate localization requirements into the product development lifecycle
• Monitor and support internal localization systems and workflows, partnering with Engineering to troubleshoot issues, improve reliability, and maintain scalable translation operations

Requirements

• 6+ years of experience in localization, international operations, or program/project management
• Proven track record owning end-to-end localization programs across multiple languages and regions, ideally including building repeatable language or market launch processes
• Strategic thinker who can zoom out to advise on market entry and zoom in to manage a process. You're equally comfortable in both modes
• Experience working with TMS platforms (e.g., LILT, Phrase, Smartling) and a track record of owning and improving localization tooling and vendor relationships
• Exceptional cross-functional skills. You know how to build trust, drive clarity, and move workstreams forward across Operations, Marketing, Design, Product, and GTM
• Strong written and verbal communicator. Able to operate effectively in fast-moving, ambiguous environments
• Even better...
• Background in B2B SaaS or AI/tech companies
• Familiarity with Figma, Sanity CMS, or similar design and content systems
• Experience building localization programs from scratch at a scaling company
• Our values
• Customer Obsession: We deeply understand our customers' business goals and relentlessly focus on driving outcomes, not just technical milestones. Everyone at the company knows and spends time with our customers. When our customer is having an issue, we drop everything and fix it.
• Craftsmanship: We get the details right, from the words on the page to the system architecture. We

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