Data Analyst, Casino Marketing

About the role

REQ13085 Data Analyst, Casino Marketing (Open) POSITION SUMMARY: The Data Analyst of the Casino Marketing Department which is responsible for Casino related Activations and Promotions. He/she is responsible for performing analysis, prepare reports and presentations for upper management and support operational units with related insights. Furthermore, he/she is involved in the maintenance, integrity, and the security of the membership database. PRIMARY RESPONSIBILITIES: - Key Roles & Responsibilities Operational - Supports operational teams with tasks and requests - Generates and maintains reports and database administration - Designs and supports promotions, stage games and ad hoc games. - Analyzes data from the database and performs segmentation analysis for Marketing Bus - Monitors KPIs and delivers relevant reports - Creates Proforma Analysis - Develops campaigns, SMS and outbound sales lists - Assists in Marketing plan and budget Systems - Assists in Casino Management System configuration & maintenance - Performs UAT in cooperation with BU's of all new casino systems through the Casino Management System SOP - Liaises with Business Processes and assists Marketing Compliance to maintain and prepare the Departmental Operational Manual and SOP of Casino Marketing - Establishes the operational procedures for Database Administration Team to ensure the membership database is well maintained and accurate KEY PERFORMANCE INDICATORS: - Quality of reports and data delivered - Achieves deadlines - Follows and develops workflow and SOPs - Training and UATs - Proper system configuration Page 2 QUALIFICATIONS: Education - Bachelor's degree in a STEM (Science-Technology-Engineering-Mathematics) field, BI, Data Analysis, or any other relevant field - Post-graduate degree will be considered an advantage Skills / Competencies - Excellent knowledge of MS Excel in Data Analysis, Graphs & Charts, and Pivot Tables. Experience with VBA and macros is preferred - Knowledge of SQL. Additionally, knowledge of MS Access, Tableau, or other relevant software will be considered a plus - Knowledge and experience in Data Analysis and/or Machine Learning in Python and/ or R will be considered a plus. - Knowledge and understanding of casino games' rules and relevant gaming regulations will be considered a plus - Strong problem-solving capability - Comprehensive planning and communication skills - Committed to self-development and the development of staff - Attention to detail - Fluent in spoken & written English PERPERSONAL COMPETENCIES: - Achieves agreed objectives and accepts accountability for results - Displays a high commitment to delivering results - Leads others to achieve business objectives - Communicates effectively - Displays the highest level of integrity - Ability to maintain discretion - Self-motivated - Approachable

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