5+ years digital marketing management experience, including paid search, preferably within an agency or in-house marketing team.
Bachelor's degree in Marketing or related field (or equivalent experience)
Preferred
Current certifications in Google AdWords, Bing, and Google Analytics
2+ years of specialized/industry experience (B2B, Software)
Agency experience
Project Management Software (Wrike or similar) and PM skills
Experimental mindset, passion for the ever-changing digital marketing landscape.
#LI-ZB1
#Banglore
#Hybrid
About Epicor
We're Proactive, Proud, Partners .
Competitive Pay & Benefits
Health and Wellness: Comprehensive health and wellness benefits designed to support your overall well-being.
Internal Mobility: Opportunities for mentorship, continuing education, and focused career goal setting, with 25% of positions filled internally.
Career Development: Free LinkedIn Learning licenses for everyone, along with our Mentoring Program to boost your personal development.
Education Support: Geographically specific programs to balance the cost of education with the benefits of continued learning and personal development.
Inclusive Workplace: Collaborate with a diverse team in an inclusive, global workplace that fosters innovation and celebrates partnership.
Work-Life Balance: Policies built on mutual trust and support, encouraging time off to rest, recharge, and reconnect.
Global Mobility: Comprehensive support for international relocations and permanent residency processes.
Equal Opportunities and Accommodations Statement
We are an equal-opportunity employer.
Recruiter:
Zeba Bahzad Khazi
Benefits
Health insurance
Additional Information
Essential Functions, Duties & Responsibilities
Lead GTM and day-to-day operations of paid search campaigns including strategy, keyword research, account structure and naming, campaign setup, bid and budget management, ad copy, A/B testing, performance tracking, optimization, and reporting.
Understands the target markets along with business and regional priorities and translates them into paid campaigns and digital experiences.
Works with third party vendors to improve campaigns. Ensures vendors meet SLAs and KPIs.
Monitors performance and campaign effectiveness according to media KPIs and benchmarks as well as lead quality. Proactively identifies opportunities to improve and takes action.
Responsible for other web/digital related projects as assigned.
Knowledge, Skills & Abilities
Excellent communication skills including English speaking, writing, presentation, and comprehension skills.
Strong analytical skills with digital marketing and paid media orientation. Ability to interpret data and find insights.
Ability to drive collaboration and work with cross functional teams locally and internationally.
Demonstrates fluency in emerging AI tools and platforms, applying them to campaign building, automating workflows, generating insights, and driving data-informed paid media strategies.
Strong knowledge of Salesforce, Google Analytics, Google Tag Manager, and Microsoft Office tools including Excel, PowerPoint, Word and Outlook. Working knowledge of Hubspot, Tableau, and other digital marketing tools.
Strong organizational skills and ability to lead and manage multiple projects.
Epicorsoftware · Bangalore, India